The Instagram Camera Will Add a Hipster Touch to Any Night Out
Michael Hemsworth — February 28, 2013 — Tech
References: social-matic & treehugger
There are those who love and hate the social media site, but the new Instagram Camera looks to bring the photo filtering app into the real world. Being dubbed the Socialmatic model by photography industry leader Polaroid, the camera is designed to look and act just like the infamous app that has skyrocketed into the limelight within the past year or two.
It's interesting to see how a previously underground form of photography has evolved to be such a mainstay within our culture that we want to bring it into the real world. Had someone mentioned the Instagram Camera a year ago or so, I would've likely asked why. However, the consistent rise in those who use the socializing app and a purchase by the head honchos over at Facebook makes the Instagram Camera quite suited.
It's interesting to see how a previously underground form of photography has evolved to be such a mainstay within our culture that we want to bring it into the real world. Had someone mentioned the Instagram Camera a year ago or so, I would've likely asked why. However, the consistent rise in those who use the socializing app and a purchase by the head honchos over at Facebook makes the Instagram Camera quite suited.
Trend Themes
1. Social Media-inspired Cameras - Opportunity for disruptive innovation: Developing cameras that mimic the features and aesthetics of social media platforms.
2. Photo Filtering Technology - Opportunity for disruptive innovation: Advancing photo filtering technology to create real-world cameras with instant sharing capabilities.
3. Photography and Social Media Integration - Opportunity for disruptive innovation: Integrating photography and social media platforms to create seamless user experiences.
Industry Implications
1. Photography Equipment - Opportunity for disruptive innovation: Inventing new cameras that bridge the gap between traditional photography and social media.
2. Consumer Electronics - Opportunity for disruptive innovation: Creating camera products that align with the growing demand for social media-inspired experiences.
3. Software Development - Opportunity for disruptive innovation: Developing new photo filtering and sharing technologies that cater to the needs of social media-savvy users.
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