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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,223 more

Alternative Indulgence

As foodie culture expands, connoisseurs opt for obscure drinkables

Implications - The rise in social media-obsessed foodies constantly on the lookout for unusual flavor pairings is being supported by a rise in beverages that center around imitating a familiar flavor or fusing two unlikely matches. Chosen as an alternative to sodas and calorie-laden indulgences, the varieties satisfy the evolving consumer palate with varieties that would have been pigeonholed as unappetizing in years past, but are experiencing praise from curious experimentalists obsessed with uncovering the next big wave in food and flavor.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
267,758 Total Clicks
Date Range:
Sep 13 — Apr 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Breakfast-Inspired Beverages
Breakfast-Inspired Beverages
Cereal Tea by Aaron Geman Flavors Milk with Childhood Favorites
The Cereal Tea harks back to a childhood tradition in which children devoured their favorite sweet cereal just to get to the best part, the flavored milk. By bypassing the first step, the Cereal Tea... MORE
Food-Flavored Sodas
Food-Flavored Sodas
Lester's Fixins Food Sodas Include Bacon, Buffalo Wing and PB and J
Lester’s Fixins food sodas tap into the market of carbonated drinks that taste like real food. These flavored beverages are made in the USA containing pure cane sugar and additional flavors.... MORE
Soda-Flavored Soy Milks
Soda-Flavored Soy Milks
Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola
Flavored soy milk usually comes in vanilla, chocolate or strawberry to make it more palatable, but this Kikkoman drinks takes a totally different approach. One of the newest additions to Kikkoman&#... MORE
Diet Fruit-Flavored Pop Slurpees
Diet Fruit-Flavored Pop Slurpees
The Newest Slurpee Unveiled is the Diet Coke Cherry
This delicious new diet coke cherry slurpee is going to give you a great treat with just a few calories. The new Frost product is marking the brand’s first frozen offering in its 31-year... MORE
Yogurt-Flavored Water
Yogurt-Flavored Water
Suntory's Newest Water Flavor Takes After a Dairy Treat
The newest bottled beverage from Suntory offers a unique way to quench your thirst with an unusual water flavor. From berry to citrus flavors, sweetened water has been on the market for a while now,... MORE
Hot Cocoa-Inspired Drinks
Hot Cocoa-Inspired Drinks
The TruMoo Chocolate Marshmallow Milk Brings a Touch of Winter to Summer
For those who are loath to give up some wintertime traditions as soon as spring settles in, the TruMoo Chocolate Marshmallow Milk will keep at least one alive. As its name gives away, it is a hot... MORE
Cookie-Flavored Milks
Cookie-Flavored Milks
This Cookie Milk is Smooth and Free of Crumbs
Rather than requiring you to have cookies for snacking and milk for dipping, this unusual cookie milk from Japan provides both flavors in a drinkable form. The beverage from Fujiya’s Country Ma’... MORE

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Organically Flavored Water
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Water-Flavoring Bottles
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Festive Versatile Recipes
Festive Versatile Recipes
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Festive Floral Cookies
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The Bon Appetit Lavender Shortbread Wreaths Reinterpret Christmas Desserts
play_circle_filled Festive Cottage Cookies
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The Hint of Vanilla Gingerbread Cabin Resembles a Faux Getaway Home
Browned Chanukah Bites
Browned Chanukah Bites
The Whatjewwannaeat Deep Fried Rugelach Recipe is Festive
Festive Fruit Cookies
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The Food52 Buccellati Post Mixes Natural Ingredients with Sicilian Flavors
Meat-Infused Desserts
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DIY Alternative Milks
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These Girl Scout Cookie Shots Cover Four Different Dessert Varieties
Cookie-Flavored Water
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Vibrantly Flavorful Water Branding
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Beer-Like Bottled Water
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This Flavored Water Tastes Just Like Kuos Beer
Edible Cookie Shot Glasses
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Dominique Ansel Has Created Yet Another Mouthwatering Combination
Revamped Vintage Vessels
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Celestial Cheese Branding
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play_circle_filled Ultra-Versatile Glass Cups
Ultra-Versatile Glass Cups
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Organic Infant Cereals
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Vintage Box Branding
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Vintage-Inspired Cereal Boxes
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The Retro Edition Kellogg’s Cereal Boxes are Exclusive to Target
Heroic Breakfast Boxes
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Phil Postma's Superman Cereal Boxes Let You Eat Like the Man of Steel
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Breakfast Cereal Lip Balms
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Compact Beverage Carbonators
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Compact Soda Fridges
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Candy-Filled Morning Meals
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The 'Gummy Bears Breakfast Cereal' Will Give Anyone a Sugar Rush
Salad-Flavored Soda Pops
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The Ranch Dressing Soda by Lester's Fixins Mixes Sweet with Savory
Supersized Star-Branded Soda
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The 'Soda Shaq' Line Places Shaquille O'Neal's Face on Your Drink
play_circle_filled Social-Powered Vending Machines
Social-Powered Vending Machines
The Pepsi 'Like Machine' Dispenses Sodas for Likes
Sweet Soda-Infused Cupcakes
Sweet Soda-Infused Cupcakes
These Tasty Coca-Cola Cupcakes Combine Chocolate and Soda
Hazelnut Chocolate Cocktails
Hazelnut Chocolate Cocktails
The Nutella Martini by Lisa Douglas is a Drinkable Dessert
Individual Milkshake Makers
Individual Milkshake Makers
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Bottle-Like Beverage Branding
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Energy-Replenishing Drinks
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Vitamin Water Installs Cellphone Chargers in Billboards
play_circle_filled Scrumptious Slurpee Cups
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OGO's H20