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Alternative Indulgence

As foodie culture expands, connoisseurs opt for obscure drinkables

Implications - The rise in social media-obsessed foodies constantly on the lookout for unusual flavor pairings is being supported by a rise in beverages that center around imitating a familiar flavor or fusing two unlikely matches. Chosen as an alternative to sodas and calorie-laden indulgences, the varieties satisfy the evolving consumer palate with varieties that would have been pigeonholed as unappetizing in years past, but are experiencing praise from curious experimentalists obsessed with uncovering the next big wave in food and flavor.

SCORE 4.2

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6 Featured, 51 Examples: 237,349 Total Clicks

Date Range: Sep 13 - Apr 15

Trending: Warm

Consumer Insight Topics: Lifestyle Food Bizarre Unique

Featured Examples

Breakfast-Inspired Beverages - Cereal Tea by Aaron Geman Flavors Milk with Childhood Favorites

SCORE 6.1

Warm 10,823 Clicks Pub: Feb 6, 14

Breakfast-Inspired Beverages

Cereal Tea by Aaron Geman Flavors Milk with Childhood Favorites

The Cereal Tea harks back to a childhood tradition in which children devoured their favorite sweet cereal just to get to the best part, the flavored milk. By bypassing the first step, the Cereal Tea... [More]

Food-Flavored Sodas - Lester's Fixins Food Sodas Include Bacon, Buffalo Wing and PB and J

SCORE 5.2

Warm 6,273 Clicks Pub: Sep 29, 13

Food-Flavored Sodas

Lester's Fixins Food Sodas Include Bacon, Buffalo Wing and PB and J

Lester’s Fixins food sodas tap into the market of carbonated drinks that taste like real food. These flavored beverages are made in the USA containing pure cane sugar and additional flavors.... [More]

Soda-Flavored Soy Milks - Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola

SCORE 4.5

Average 2,599 Clicks Pub: Mar 12, 14

Soda-Flavored Soy Milks

Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola

Flavored soy milk usually comes in vanilla, chocolate or strawberry to make it more palatable, but this Kikkoman drinks takes a totally different approach. One of the newest additions to Kikkoman&#... [More]

Diet Fruit-Flavored Pop Slurpees - The Newest Slurpee Unveiled is the Diet Coke Cherry

SCORE 3.2

Mild 1,442 Clicks Pub: Mar 4, 14

Diet Fruit-Flavored Pop Slurpees

The Newest Slurpee Unveiled is the Diet Coke Cherry

This delicious new diet coke cherry slurpee is going to give you a great treat with just a few calories. The new Frost product is marking the brand’s first frozen offering in its 31-year... [More]

Yogurt-Flavored Water - Suntory's Newest Water Flavor Takes After a Dairy Treat

SCORE 3.3

Mild 1,195 Clicks Pub: Apr 16, 15

Yogurt-Flavored Water

Suntory's Newest Water Flavor Takes After a Dairy Treat

The newest bottled beverage from Suntory offers a unique way to quench your thirst with an unusual water flavor. From berry to citrus flavors, sweetened water has been on the market for a while now,... [More]

Hot Cocoa-Inspired Drinks - The TruMoo Chocolate Marshmallow Milk Brings a Touch of Winter to Summer

SCORE 2.4

Untested 1,638 Clicks Pub: Feb 14, 14

Hot Cocoa-Inspired Drinks

The TruMoo Chocolate Marshmallow Milk Brings a Touch of Winter to Summer

For those who are loath to give up some wintertime traditions as soon as spring settles in, the TruMoo Chocolate Marshmallow Milk will keep at least one alive. As its name gives away, it is a hot... [More]