Creating products that enhance safety for avid cyclists
Implications - The 1995 study 'Perceived risk and modal choice: Risk compensation in transportation systems' by R.B. Noland pointed out that safety improvements to bicycles attract "proportionately more people to bicycling than automobile safety improvements." And, over the past year, we've seen industry players augment bicycling safety even more by creating accessories, add-ons and apps that give cyclists more piece of mind. As the market for bicycles in the United States grows -- the Bicycle Manufacturers Association reports that 15.7 million bikes were sold in 2011 -- the market for complementary cycling safety products will grow with it.