Category
Art & Design
Sensory Packaging
Trend cluster
Category
Safe
Cycle
Creating products that enhance safety for avid cyclists.
2.9
Trend score
Trend
What is the Safe Cycle trend?
Safe Cycle: The 1995 study 'Perceived risk and modal choice: Risk compensation in transportation systems' by R.B. Noland pointed out that safety improvements to bicycles attract "proportionately more people to bicycling than automobile safety improvements." And, over the past year, we've seen industry players augment bicycling safety even more by creating accessories, add-ons and apps that give cyclists more piece of mind. As the market for bicycles in the United States grows -- the Bicycle Manufacturers Association reports that 15.7 million bikes were sold in 2011 -- the market for complementary cycling safety products will grow with it.
Trend themes
Themes within the Safe Cycle trend
Three behaviours holding the trend together01
Augmenting Cyclist's Safety
Industry players are creating accessories, add-ons and apps that give cyclists more piece of mind.
02
Flexible Alternative to Traditional Helmets
Cyclist Protector Concept hopes to bridge the gap between style, comfort, and safety by introducing a flexible alternative to the traditional helmet design.
03
Digital solutions for the Safety of Bicycles
Bicibuscadores is a site that allows people to report their stolen bikes, essentially warning other cyclists in the neighbourhood and around.
Industry implications
What the Safe Cycle trend means for industry
Where the trend changes the playbookFor
Personal Safety Equipment and Technology
The ICEdot sensor and the Arrow Concept presents an opportunity for personal safety equipment manufacturers to create innovative products for various sport activities.
For
Consumer technology
Monocle by Studio KMD uses modern smartphone technology and presents an opportunity for consumer technology manufacturers to create tools for enhancing cycling safety.
For
Transportation Industry
Augmenting cyclist safety presents opportunities for bicycle manufacturers and vendors to offer complementary cycling safety products.
Trend signals
Trend signals for Safe Cycle
Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%.
Popularity46%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Safe Cycle trend
5 featured examples from Mar 5 to Sep 21, 2012CategoryArt & Design
Hood-Like Helmets
The Cyclist Protector Concept is Stylish, Flexible and Comfortable
Disruptive innovation opportunity: Introduce new helmet designs and safety accessories to the cycling market, catering to consumers' demand for style, comfort, and safety.
CategoryTech
Smartphone-Converted Bike Lights
Monocle by Studio KMD Ensures Cyclist Safety at Nighttime
Creating accessories that turn smartphones into bike lights is an opportunity for this industry to expand and innovate.
CategoryLifestyle
Emergency-Detecting Stickers
The ICEdot Sensor Alerts Emergency Contact When a Person Has Fallen
Disruptive innovation opportunity: Integrate sensors and smart technology into sports safety equipment to enhance athlete protection and reduce injuries.
CategoryBusiness
Stolen Bike Warning Apps
Bicibuscadores Site Helps Victims of Bike Theft Spread the Word
The tech industry can capitalize on these trends by creating innovative online platforms or mobile apps that allow cyclists to report stolen bikes, notify others of potential thef…
CategoryLifestyle
Bike Safety Body Stamps
The Arrow Concept Will Help Cyclists Stay Visible on the Road
Opportunity for sporting goods companies to develop and market bike safety stamps and related accessories.
