Category
Tech
Structured Stacks
Trend cluster
Category
Rebranded
Hip
Brands relaunch products with a fresh approach to target younger audiences.
3.1
Trend score
What's Happening
What is the Rebranded Hip trend?
Rebranded Hip: Marketers are increasingly narrowing their focus on the Millennial generation, going so far as rebranding their image to appear more youthful and hip to appeal to this large market group. Millennials present a huge opportunity for brands as they comprise consumers who are vocal about their brand preferences and comfortable spending money. According to the CEO of Buzz Marketing Group, Tina Wells, Millennials in their 20s spend thousands a month, and the younger their age, the more disposable is their income. Thus, for companies that are more rooted in tradition and "old-fashioned" themes, rethinking your brand image may be in order.
Evidence
Examples of the Rebranded Hip trend
CategoryAutos
Luxury Car Songstress Endorsements
Lana Del Ray Jaguar F-Type Ad Campaign Targeted at Young & Hip
Luxury car brands can leverage celebrity endorsements and offer personalized features to attract younger buyers and boost sales.
CategoryBusiness
Family Restaurant Nightclub Makeovers
Club Applebee's Will Offer Entertainment & Bar Atmosphere
The introduction of Club Applebee's underscores the potential for innovative concepts within the restaurant industry, particularly those targeting the after-hours crowd.
CategoryAutos
Scooter Lifestyle Hubs
Vespa USA's La Vespa Vita Website Offers Style, Photos & Content
Automotive brands can create digital lifestyle hubs and user-generated content platforms to connect with their customers and promote their products.
CategoryLife-Stages
Indie Broth Branding
Campbell's Hipster-Inspired Soups Appeal to a Younger Generation
The food packaging industry can embrace disruptive innovation opportunities by developing creative and eye-catching designs that appeal to younger and hip demographics.
Trend themes
Themes within the Rebranded Hip trend
Three behaviours holding the trend together01
Youthful Rebranding
Companies are rebranding to appear more youth centric in order to appeal to the Millennial generation, tapping into their willingness to spend money and voice brand preferences.
02
Celebrity Endorsement
Major brands are using celebrity endorsements to appeal to youthful target markets as they present significant business opportunities.
03
Revitalizing Traditional Products
Marketing strategies that work towards breathing new life and hip vibes into existing products have tremendous potential to increase profitability and reimagine old brands.
Industry implications
What the Rebranded Hip trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Companies explore youth-centric rebranding by introducing exotic flavors & prettier packaging, and revitalizing traditional food items.
For
Automotive
Auto brands are using celebrity endorsements and youthful campaigns to reach a young and hip audience, paving the way for disruptive innovation opportunities.
For
Entertainment
An increasing number of traditional establishments are catering to late-night revelers by transforming themselves into late-night hotspots, providing disruptive innovation opportunities for other businesses in the entertainment industry.
Trend signals
Trend signals for Rebranded Hip
Trend score 3.1 out of 10, from popularity 54%, activity 31%, freshness 8%.
Popularity54%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
