Social Seating

Implications - Flying is tedious and stressful for most travelers, but some airlines and flight services are making the activity easier and more fun by offering seating arrangements based on social matching. Ranging from couples-only travel promos to services that will choose a seat mate for you based on compatibility, these social flying innovations are a great way to ensure consumers have a more memorable experience with one's airline by increasing the likelihood that they will enjoy their flights more so than if they had chosen a competitor.