Air travel based on potential seat partners and friends' travel plans
Implications - Flying is tedious and stressful for most travelers, but some airlines and flight services are making the activity easier and more fun by offering seating arrangements based on social matching. Ranging from couples-only travel promos to services that will choose a seat mate for you based on compatibility, these social flying innovations are a great way to ensure consumers have a more memorable experience with one's airline by increasing the likelihood that they will enjoy their flights more so than if they had chosen a competitor.
Trend Themes
1. Social Matching - Airlines providing social seating services for travelers based on past trips, shared interests, friend groups and demographics.
2. Airline Social Apps - Airlines enabling social interaction among passengers through mobile apps, allowing users to view seat mate profiles, share travel plans and network.
3. Social Promotions - Airlines offering promotions to couples, friends and family groups to increase bookings, using innovative tactics such as QR code scanning and sharing features on social media.
Industry Implications
1. Airline Industry - A major transformation in air travel related to social interactions between passengers, driven by technology innovation and consumer preferences.
2. Travel and Hospitality Industry - An industry-wide shift towards more personalized and social experiences in travel and hospitality, giving consumers more control over their travel experiences and offering more innovative promotions and services.
3. Technology Industry - A technology disruption in travel and hospitality industry that is changing the way airlines and hotels engage with their customers, through apps, big data and social media.
4 Featured, 28 Examples:
160,530 Total Clicks
Date Range:
Dec 11 — Sep 12
Trending:
Mild
Consumer Insight Topics:
