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Social Seating

Air travel based on potential seat partners and friends' travel plans

Implications - Flying is tedious and stressful for most travelers, but some airlines and flight services are making the activity easier and more fun by offering seating arrangements based on social matching. Ranging from couples-only travel promos to services that will choose a seat mate for you based on compatibility, these social flying innovations are a great way to ensure consumers have a more memorable experience with one's airline by increasing the likelihood that they will enjoy their flights more so than if they had chosen a competitor.
SCORE 3.4
Popularity
Activity
Freshness
Megatrends
Patterns
147,024 Total Clicks
Dec 11 - Sep 12
Mild
WorldMarketingTravelSocial Media
Featured Examples
Couples-Only Discount Codes - The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
SCORE 4.2
Average 2,431 Clicks Pub: Jan 21, 12
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
Scandinavian Airlines recently embarked on an initiative, the Scandinavian Airlines 'Couple Up to Buckle Up' campaign, to get more couples to sit down and book a trip together. To encourage this, the brand… [More]
Social Media Seat Mate Services - The KLM Royal Dutch Airlines Lets You Choose Your Flight Partner
SCORE 4.4
Average 1,728 Clicks Pub: Dec 21, 11
Social Media Seat Mate Services
The KLM Royal Dutch Airlines Lets You Choose Your Flight Partner
Many have, one time or another, got a seat on a flight next to a talkative or annoying person, or even a mother with her crying flock of kids, but the KLM Royal Dutch Airlines has a solution. The airline… [More]
Social Media Trip Engagers - The 'MHbuddy' App Let's You Share Travel Plans with Facebook Friends
SCORE 2.8
Mild 1,011 Clicks Pub: Jan 10, 12
Social Media Trip Engagers
The 'MHbuddy' App Let's You Share Travel Plans with Facebook Friends
Malaysia Airlines is following hot on the heels of KLM’s recently announced “Meet and Seat” service with the MHbuddy app. MHbuddy uses Facebook to let you share your trip details with your Facebook friends.… [More]
Social Flight Pairings - The airBaltic Seatbuddy is the World's First Airline Social Seating System
SCORE 2.1
Untested 1,100 Clicks Pub: Jun 7, 12
Social Flight Pairings
The airBaltic Seatbuddy is the World's First Airline Social Seating System
The airBaltic SeatBuddy tries to make your travel experience as pleasurable as possible. The Latvian flag carrier airline airBaltic is launching this free service on flights at the end of June. The... [More]
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