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The High Life

Luxurious airline extras and services appeal to indulgence-loving flyers

Implications - Despite the increase in frugality among consumers, many still love to be pampered, especially when it comes to traveling. Thus, many airlines are offering extra amenities, enhancing their services and offerings with special luxuries -- for example, British Airlines' complimentary wine for all VIP passengers and Japan Airlines' bidet toilets. Many of the amenities are free of charge, which gives travelers another reason to choose that particular airline and helps to give an airline an edge in the face of fierce competition.

SCORE 2.5

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6 Examples, 51 Related: 570,275 Total Clicks

Date Range: Feb 09 - Sep 12

Trending: Mild

Consumer Insight Topics: World Marketing Business Travel Luxury

Featured Examples

Super-Luxe Airline Suites - Swiss Air Makes Joining the Mile High Club Irresistible

SCORE 4.4

Average 20,588 Clicks Pub: Feb 20, 09

Super-Luxe Airline Suites

Swiss Air Makes Joining the Mile High Club Irresistible

Whoa, check out the Swiss Air First Class Suite. Are there enough adjectives to describe this wonderfully deluxe cabin? A modern design features white paneling with waffle pine details and all the technology… [More]

V-Shaped Airplane Seats - The Lufthansa Business Class Seats are Just like In-Flight Recliners

SCORE 3.6

Mild 8,840 Clicks Pub: Aug 1, 12

V-Shaped Airplane Seats

The Lufthansa Business Class Seats are Just like In-Flight Recliners

The re-designed Lufthansa business class seats shift the focus from free booze and other special treats to actual physical comfort in order to entice travellers to purchase premium seats. With the... [More]

Posh Airline Attire - Banana Republic Designs Virgin America Uniforms for a Fresh New Look

SCORE 3.7

Mild 1,200 Clicks Pub: Jul 24, 12

Posh Airline Attire

Banana Republic Designs Virgin America Uniforms for a Fresh New Look

Banana Republic, known for its professional and polished yet stylish clothing, has created the new Virgin America uniforms. The fashion brand launched a Project Runway-style design challenge among... [More]

Mile-High Gourmet Meals - British Airlines Height Cuisine Takes Altitude into Account When Cooking

SCORE 1.8

Untested 1,047 Clicks Pub: Jun 21, 12

Mile-High Gourmet Meals

British Airlines Height Cuisine Takes Altitude into Account When Cooking

British Airlines Height Cuisine is the newest advancement in flight food that will have frequent flyers thrilled to eat their airline food—rather than dreading it. The culinary program takes... [More]

Sky-High Derriere Delights - The Japan Airlines Bidet Toilets Keep Passengers' Behinds Squeaky

SCORE 1

Untested 2,185 Clicks Pub: Jun 22, 12

Sky-High Derriere Delights

The Japan Airlines Bidet Toilets Keep Passengers' Behinds Squeaky

If you felt like you were missing some of the comforts of home every time you took to the skies, then the newly developed Japan Airlines Bidet Toilets, equipped with warm water mind you, will... [More]

Booze Filled Flights - Passengers Get Complimentary Wine on British Airlines

SCORE 0.7

Untested 440 Clicks Pub: Jun 23, 12

Booze Filled Flights

Passengers Get Complimentary Wine on British Airlines

If you often indulge in a cocktail to loosen you up on a long flight then the complimentary wine on British Airlines will certainly tickle your fancy—and your palette. While many airlines... [More]