Putting QR codes on packaging to create interactive branding element
Implications - More brands are seeing the marketing opportunities presented by QR codes, and at the same time consumers are also starting to understand and embrace the benefits of the technology. As such, an increasing number of brands have been experimenting with putting QR codes on their labels and packaging, thereby creating a more interactive experience for a product that would otherwise have low engagement. In this way, companies can extend the brand experience well beyond the product in question, helping to augment positive associations and brand loyalty.
Trend Themes
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QR Code Engagement — Brands are experimenting with QR codes on labels and packaging for a more interactive experience, which extends the brand experience beyond the product.
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Eco-friendly Packaging — Companies partner with each other for eco-friendly packaging, resulting in 100 percent recyclable bottles with revolutionary plant-based plastic technologies.
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Scanning for Information — QR code scanning is used in advertisements and labeling to provide immediate access to additional product information to consumers.
Industry Implications
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Consumer Package Goods — Innovative packaging using QR codes and eco-friendly materials create more immersive and sustainable experiences with products.
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Food & Beverage — Scannable food and drink packaging offers more than just product information, and creates immersive experiences by leading customers to instructions and social media profiles.
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Marketing & Advertising — QR codes are increasingly used in marketing and advertising campaigns, providing a way for businesses to offer engaging, interactive and trackable experiences.
