Putting QR codes on packaging to create interactive branding element
Implications - More brands are seeing the marketing opportunities presented by QR codes, and at the same time consumers are also starting to understand and embrace the benefits of the technology. As such, an increasing number of brands have been experimenting with putting QR codes on their labels and packaging, thereby creating a more interactive experience for a product that would otherwise have low engagement. In this way, companies can extend the brand experience well beyond the product in question, helping to augment positive associations and brand loyalty.
