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Scan Branding

Putting QR codes on packaging to create interactive branding element

Implications - More brands are seeing the marketing opportunities presented by QR codes, and at the same time consumers are also starting to understand and embrace the benefits of the technology. As such, an increasing number of brands have been experimenting with putting QR codes on their labels and packaging, thereby creating a more interactive experience for a product that would otherwise have low engagement. In this way, companies can extend the brand experience well beyond the product in question, helping to augment positive associations and brand loyalty.
SCORE 2.5
Popularity
Activity
Freshness
Megatrends
Patterns
330,062 Total Clicks
Oct 11 - Sep 12
Untested
TechMobileMarketingLifestyleFoodDrinkingBranding
Featured Examples
Scannable Beer Labels - Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
SCORE 4.3
Average 6,206 Clicks Pub: Aug 29, 12
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
Many brands are still trying to figure out how to use QR codes effectively in their branding and marketing, and it looks like the brewer Yeastie Boys has found a way with its Digital IPA scannable... [More]
Digitally-Encoded Desserts - QKies QR Code Icing Links the Consumer to the Baker's Virtual Message
SCORE 1.4
Untested 3,910 Clicks Pub: Oct 10, 11
Digitally-Encoded Desserts
QKies QR Code Icing Links the Consumer to the Baker's Virtual Message
QR codes are cropping up just about everywhere, but few would have guessed that they would show up on cookies next. The new German brand of biscuits called QKies is cooked full of possibilities, and ultimately… [More]
Festive Gin Branding - Beefeater London Dry Carton Gets Jolly with Red and White Colors
SCORE 1.6
Untested 1,695 Clicks Pub: Dec 10, 11
Festive Gin Branding
Beefeater London Dry Carton Gets Jolly with Red and White Colors
The holidays are a time for festive drinking and Beefeater knows that, so the company is releasing the Beefeater London Dry Carton just for Christmas. Instead of the trademark glass bottle, the Beefeater… [More]
Eco-Promoting Condiments (UPDATE) - Heinz Ketchup 'Join the Growing Movement' Encourages Eco Living
SCORE 3.3
Mild 2,139 Clicks Pub: Jul 18, 12
Eco-Promoting Condiments (UPDATE)
Heinz Ketchup 'Join the Growing Movement' Encourages Eco Living
Heinz’s bottles now feature PlantBottle technology and are 100 percent recyclable, thanks to its partnership with Coca-Cola in 2011, and now the Heinz Ketchup ‘Join the Growing Movement&#... [More]
Downsized Newspaper Boxes - Rethink Goes Tiny with Metro Campaign Design
SCORE 1.8
Untested 810 Clicks Pub: May 14, 12
Downsized Newspaper Boxes
Rethink Goes Tiny with Metro Campaign Design
Rethink is an “ideas company” and that’s exactly what they kept in mind when designing the Metro campaign. Metro is a free Canadian newspaper that recently launched its mobile app. To... [More]
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