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Scan Branding

Putting QR codes on packaging to create interactive branding element

Implications - More brands are seeing the marketing opportunities presented by QR codes, and at the same time consumers are also starting to understand and embrace the benefits of the technology. As such, an increasing number of brands have been experimenting with putting QR codes on their labels and packaging, thereby creating a more interactive experience for a product that would otherwise have low engagement. In this way, companies can extend the brand experience well beyond the product in question, helping to augment positive associations and brand loyalty.

SCORE 2.4

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 45 Examples: 342,443 Total Clicks

Date Range: Oct 11 - Sep 12

Trending: Untested

Consumer Insight Topics: Tech Mobile Marketing Lifestyle Food Drinking Branding

Featured Examples

Scannable Beer Labels - Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions

SCORE 4.3

Average 7,314 Clicks Pub: Aug 29, 12

Scannable Beer Labels

Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions

Many brands are still trying to figure out how to use QR codes effectively in their branding and marketing, and it looks like the brewer Yeastie Boys has found a way with its Digital IPA scannable... [More]

Digitally-Encoded Desserts - QKies QR Code Icing Links the Consumer to the Baker's Virtual Message

SCORE 1.4

Untested 3,990 Clicks Pub: Oct 10, 11

Digitally-Encoded Desserts

QKies QR Code Icing Links the Consumer to the Baker's Virtual Message

QR codes are cropping up just about everywhere, but few would have guessed that they would show up on cookies next. The new German brand of biscuits called QKies is cooked full of possibilities, and ultimately… [More]

Festive Gin Branding - Beefeater London Dry Carton Gets Jolly with Red and White Colors

SCORE 1.6

Untested 1,822 Clicks Pub: Dec 10, 11

Festive Gin Branding

Beefeater London Dry Carton Gets Jolly with Red and White Colors

The holidays are a time for festive drinking and Beefeater knows that, so the company is releasing the Beefeater London Dry Carton just for Christmas. Instead of the trademark glass bottle, the Beefeater… [More]

Eco-Promoting Condiments (UPDATE) - Heinz Ketchup 'Join the Growing Movement' Encourages Eco Living

SCORE 3.2

Mild 2,339 Clicks Pub: Jul 18, 12

Eco-Promoting Condiments (UPDATE)

Heinz Ketchup 'Join the Growing Movement' Encourages Eco Living

Heinz’s bottles now feature PlantBottle technology and are 100 percent recyclable, thanks to its partnership with Coca-Cola in 2011, and now the Heinz Ketchup ‘Join the Growing Movement&#... [More]

Downsized Newspaper Boxes - Rethink Goes Tiny with Metro Campaign Design

SCORE 1.7

Untested 965 Clicks Pub: May 14, 12

Downsized Newspaper Boxes

Rethink Goes Tiny with Metro Campaign Design

Rethink is an “ideas company” and that’s exactly what they kept in mind when designing the Metro campaign. Metro is a free Canadian newspaper that recently launched its mobile app. To... [More]