Hi-tech apparel and accessories allowing wearers to connect online
Implications - Wearable technology is ushering in a wave of apparel and accessories that can connect to the Internet, enabling wearers to perform activities like access their social networks, listen to music, answer their phones and more. With the world becoming increasingly dependent on digital applications, fashion that incorporates WiFi connectivity and other hi-tech functions are sure to capture the attention of consumers who demand to be connected at all times.
Trend Themes
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Wearable Technology — Fashion that incorporates WiFi connectivity and other hi-tech functions are sure to capture the attention of consumers who demand to be connected at all times.
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Interactive Clothing — Technology that allows for bodily gestures and self-expression offers disruptive innovation opportunities in the fashion industry.
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Social Media Integration — The integration of social media into everyday items, such as footwear, offers businesses opportunities to tap into the social media-obsessed consumer base.
Industry Implications
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Fashion — These trends offer the fashion industry opportunities to combine technology with fashion design to create more interactive and personalized clothing.
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Technology — As technology advances, businesses can continue to create and innovate Wi-Fi enabled and programmable items.
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Social Media Marketing — These trends emphasize social media integration, offering businesses opportunities to further connect with consumers and create a unique brand image.
