Category
Tech
Delegated Interfaces
Trend cluster
Category
WiFi Wear
(UPDATE)
Hi-tech apparel and accessories allowing wearers to connect online.
3.5
Trend score
Trend
What is the WiFi Wear (UPDATE) trend?
WiFi Wear (UPDATE): Wearable technology is ushering in a wave of apparel and accessories that can connect to the Internet, enabling wearers to perform activities like access their social networks, listen to music, answer their phones and more. With the world becoming increasingly dependent on digital applications, fashion that incorporates WiFi connectivity and other hi-tech functions are sure to capture the attention of consumers who demand to be connected at all times.
Trend themes
Themes within the WiFi Wear (UPDATE) trend
Three behaviours holding the trend together01
Wearable Technology
Fashion that incorporates WiFi connectivity and other hi-tech functions are sure to capture the attention of consumers who demand to be connected at all times.
02
Interactive Clothing
Technology that allows for bodily gestures and self-expression offers disruptive innovation opportunities in the fashion industry.
03
Social Media Integration
The integration of social media into everyday items, such as footwear, offers businesses opportunities to tap into the social media-obsessed consumer base.
Industry implications
What the WiFi Wear (UPDATE) trend means for industry
Where the trend changes the playbookFor
Fashion
These trends offer the fashion industry opportunities to combine technology with fashion design to create more interactive and personalized clothing.
For
Technology
As technology advances, businesses can continue to create and innovate Wi-Fi enabled and programmable items.
For
Social Media Marketing
These trends emphasize social media integration, offering businesses opportunities to further connect with consumers and create a unique brand image.
Trend signals
Trend signals for WiFi Wear (UPDATE)
Trend score 3.5 out of 10, from popularity 49%, activity 48%, freshness 8%.
Popularity49%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the WiFi Wear (UPDATE) trend
4 featured examples from Dec 24, 2011 to Aug 12, 2012CategoryTech
Programmable Hi-Tech Tees
TshirtOS Offers Users a Wearable and Interactive Digital Display
The fashion industry can further innovate the way clothes are designed and enhance their aesthetic value, with technology at its core, based on TshirtOS's capabilities.
CategoryPop Culture
Online-Inspired Gowns
These Internet Dresses by Neko-Vi are Elegant
The fashion industry can benefit from incorporating internet-inspired designs into their collections.
CategoryLifestyle
Tweeting Sports Shoes
AdiPower Barricade Offers Instant Social Media Connection During Olympics
Sports brands can integrate social media capabilities into athletic wear to create unique experiences for consumers.
CategoryTech
Coat-Controlled Phones
'Assembly' by Lorea Sinclaire Uses Bodily Gestures to Interact with Mobiles
'Assembly' highlights the potential of using body gestures for controlling wearable devices, creating opportunities for innovative new products in the wearable tech industry.
