The London 2012 Olympics is arguably the most social media-connected Olympic games yet, and now Adidas, together with Alex Nash, or 'Nash Money,' have created a tweeting sports shoe out of a 2012 AdiPower Barricade sneaker.
Nash Money, a renowned sneaker enthusiast, devised the idea of this tweeting shoe as part of Adidas 'All in' and 'Miadidas Customisers' project, which asks nine artists to customize two pairs of Adidas shoes to reflect a chosen Olympics moment.
The hi-tech AdiPower Barricade shoe features an LCD display that showcases the tweets, and a remote control allows the wearer to change the color of the stripes on the shoe. Although the shoe isn't yet being used by the Olympic athletes, Nash Money believes that they will have all embraced its real-time tweeting capability by the time the 2016 games hit.
Tweeting Sports Shoes
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Artful Olympian Body Tape
Submerged Sporting Photographs
Grungy Olympic Editorials
Stylish Auto-Branded Pop-Ups
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.