South Korean streetwear imprint AMBUSH works in collaboration with Nike once again, but this time around, the duo spotlight the Air Adjust Force sneaker model as the base foundation. One of the two colorways has recently been unveiled, featuring black and white for a muted tonal look.
It continues to reference basketball and the retro culture of the sport during the 90s. The design language follows that concept as it starts off with a clean white base foundation throughout the upper before being detailed with black contrasting touches. It has a removable shroud that is seen wrapping around the midfoot section and the vamp area of the sneaker. It is rounded out by black midsoles and matching rubber outsoles.
Image Credit: Solebyjc
Why This Trend Is Growing
- Basketball-inspired Fashion
- Opportunity for fashion companies that draw inspiration from basketball culture to create new and unique garments, footwear and accessories.
- Collaboration Between Streetwear Brands and Sportswear Brands
- Collaborations between recognized streetwear brands and sportswear brands can stimulate innovation and attract the attention of diverse target audiences.
- Retro Representations
- Designers incorporate retro designs and fashion options can widen audiences by offering a fresh and cool throwback style.
Industries Being Reshaped
- Footwear
- Opportunities for companies within the footwear industry to innovate and create trendy and futuristic designs influenced by basketball style.
- Sportswear
- Sportswear brands creating classic or retro designs with a unique touch that garners inspiration from basketball fashion are growing in popularity.
- Fashion
- Opportunity for fashion companies to create new designs inspired by the retro basketball culture, which can be attractive to diverse target audiences
