Marketers ask for pledges as part of cause-related promotions
Implications - Non-profit charities and organizations typically ask for consumer commitment through pledges and donations, and now for-profit brands are doing the same. Companies are using oath-based campaigns as part of their cause marketing initiatives -- which are becoming almost a requirement of any marketing plan -- to elicit promises from consumers to undertake socially or environmentally beneficial activities. In addition to doing good, these pledges also place accountability among participants, creating an interactive element with the campaign that may build brand loyalty.
Trend Themes
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Oath-based Campaigns — Brands are using oath-based campaigns to elicit promises from consumers to undertake socially or environmentally beneficial activities.
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Plant-based Packaging — Companies are partnering to commit to using revolutionary plant-based plastic technology.
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Anti-distracted Driving Campaigns — Companies are launching campaigns to encourage customers, teens in particular, to take a pledge against texting and driving.
Industry Implications
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Marketing and Advertising — Companies are using oath-based campaigns as part of their cause marketing initiatives.
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Packaging and Sustainability — Companies are partnering to commit to using revolutionary plant-based plastic technology, increasing sustainability efforts.
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Auto and Transportation — Companies are launching campaigns to educate drivers, particularly teens, on the dangers of texting while driving.
4 Featured, 33 Examples:
186,982 Total Clicks
Date Range:
Jul 12 — Aug 12
Trending:
Mild
Consumer Insight Topics:
