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The Rugbeer Machine by Salta Beer Rewards Performance with Liquor

 - May 23, 2012
References: adsoftheworld & creativecriminals
The Rugbeer Machine by Salta Beer is the first vending machine of its kind and the first to accept a unique form of payment: a physical assault. This machine instead of accepting cash, credit or coins rewards rugby fans with booze if they execute a well-deserving tackle on the vending machine. For every tackle the machine receives, one cold Salta Beer is released from the machine and into the hands of fanatic rugby lovers. That’s a pretty sweet deal -- tackle the machine and in return you get a deliciously refreshing beverage.

The Rugbeer gives rugby fans a interactive and unique rugby experience, making them work for their beer. Advertising agency Ogilvy Argentina partnered with Salta Beer to produce this creative vending machine.