Unilever has launched a campaign that involves an interactive cover photo on its Facebook Timeline. Part of the brand's continued commitment to sustainable business, the campaign encourages Unilever's Facebook fans (of which there are more than a million) to pledge their own commitment to sustainable living; in return, they get included in Unilever's interactive cover photo mosaic.
Participants take the pledge by offering tips, suggestions and promises on how they plan to live more sustainably. These comments -- which can be as simple as a tip to switch the lights off when you leave a room -- will show up whenever users hover over individual photos on the interactive cover photo. What's more, each week Unilever will choose a 'Featured Fan' whose tips and promises will be highlighted.
Interactive Cover Photos
More Stats +/-
Custom Social Media Selfvertising
Anti-SMS Driving Campaigns
Electric Car Campaigns
Brown Bra Battles
Music-Themed Social Shopping
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.