Category
Lifestyle
Festive Fusions
Trend cluster
Category
Building
Benevolence
Youth entrepreneurship training focuses on social change.
2.2
Trend score
Trend
What is the Building Benevolence trend?
Building Benevolence: Social organizations are recognizing that to spread a message concerning social change, it's a good idea to start young. Not only do young consumers provide a springboard for making a message go viral, as we've seen in intense social media campaigns like Kony 2012, they possess the dedication and courage to develop and implement projects that tackle the social issues they believe in. Thus, the number of social business education programs for youth are on the rise, promoting social entrepreneurship among aspiring young business owners and building a foundation of social purpose in our future leaders.
Trend themes
Themes within the Building Benevolence trend
Three behaviours holding the trend together01
Youth Social Entrepreneurship
Social organizations recognize the benefits of promoting social entrepreneurship among aspiring young business owners.
02
Social Change Education
Colleges and universities are fostering and rewarding innovative ideas rooted in social purpose and entrepreneurialism.
03
Benevolent Business Education
Training programs empower the next generation of business and nonprofit leaders with social and environmental impact missions.
Industry implications
What the Building Benevolence trend means for industry
Where the trend changes the playbookFor
Social Entrepreneurship
Businesses making a positive social or environmental impact by creating innovative products or services.
For
Education
Higher education institutions offering programs and curricula focused on sustainability, entrepreneurship and social change.
For
Information Technology Industry
Companies using technology to promote education, entrepreneurship, health and community involvement initiatives.
Trend signals
Trend signals for Building Benevolence
Trend score 2.2 out of 10, from popularity 36%, activity 21%, freshness 8%.
Popularity36%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Building Benevolence trend
7 featured examples from Jan 4 to Jul 7, 2012CategorySocial Good
Youthful Entrepreneur Projects
'Social Enterprise Africa' Trains Ethical Changemakers
There is a need for innovative online education programs that teach ethical changemakers and social entrepreneurship to young people.
CategorySocial Good
Globally Involved Enterprises
HP Global Social Innovation Benefits the World Through Community
The education sector can capitalize on technology-driven solutions to enhance instructional methods and engage students in new and innovative ways.
CategorySocial Good
Benevolent Business Training
On Purpose is a Program for Tomorrow's Social Enterprise Leaders
Disruptive innovation opportunity: Create specialized training programs and workshops for the social enterprise sector, focusing on developing leadership skills and fostering inno…
CategorySocial Good
Social Change Education
The Business Association of Stanford Entrepreneurial Students Supports
Universities can create social entrepreneurship programs that teach students how to think creatively and enact social change through entrepreneurship.
CategorySocial Good
Campus Innovation Sites
Innovacracy.org Partners with Universities Creating Positive Social Change
The higher education industry can explore opportunities to create supportive platforms and networks for academic innovators.
CategorySocial Good
Business-Building Education Programs
The Global Social Benefit Incubator at Santa Clara University
Providing technology solutions and platforms to support online and immersive education programs that equip aspiring social entrepreneurs with skills and knowledge to build their b…
CategorySocial Good
Campus-Based Social Action Facilities
Student Hubs Helps Pupils Connect with Meaningful Causes
Post-secondary institutions can implement programs that support and encourage student-led social action initiatives within their local communities.
