Visual guides help marketers better understand social media platforms
Implications - When marketers had only to worry about using Facebook as a marketing tool, things were a whole lot easier. But now, with Twitter, Pinterest, YouTube, Foursquare and other social media networks added to the mix, it's difficult to know what to do and where to start. Giving brands and marketers a bit of guidance are infographics and visual guides that break down the basics of using these social media platforms to spread a brand message. While they might not provide a comprehensive marketing strategy, at the very least they deliver a visual snapshot of the state of the social media landscape and ideas of how to approach each platform.