Category
Lifestyle
Serial Snacking
Trend cluster
Category
Crossover
Cuisine
Food lovers embrace sushi all over the world, devise new interpretations.
4.6
Trend score
Trend
What is the Crossover Cuisine trend?
Crossover Cuisine: Sushi is becoming a globalized cuisine, as more and more Western cultures embrace the food with open arms. While at first Westerners did not particularly understand the concept of eating raw fish and seasoned rice together, over the course of the past few decades, it has become one of most beloved types of cuisine, with an increasing number of sushi restaurants and innovations sprouting up all over North America. According to Food & Wine, the number of sushi bars in the United States quintupled between 1988 and 1998, and it has kept on growing. With sushi's growing popularity, consumers are also getting crafty and recreating their own versions of the cuisine as well as sushi-inspired innovations, such as dessert-style sushi, rice-rolling machines and more.
Trend themes
Themes within the Crossover Cuisine trend
Three behaviours holding the trend together01
Globalization of Sushi
Western cultures adapting to Sushi and developing their own variations and innovations, such as dessert-style sushi, giant sushi, sushi-inspired clothing and accessories, and sweet maki-inspired bites.
02
Sustainable Seafood
Businesses like Bamboo Sushi asserting that they are environmentally sustainable and healthy who have recognized the scarcity of seafood while retaining a reasonable price point.
03
Insects as a Sustainable Source of Protein
Insects are currently being explored as both sources of protein and nutritional value within the world of food. The creative branding of companies like Ento is proving to be excellent marketing, highlighting the need to encourage people to eat insects.
Industry implications
What the Crossover Cuisine trend means for industry
Where the trend changes the playbookFor
Food and Beverage
As chefs and foodies continue to innovate with sushi, it’s important for current and aspiring restaurant owners to stay on top of trends and embrace new flavors and culinary techniques.
For
Fashion
Designers continue to get inspired by sushi's presentation and the existing subculture around sushi. The growth of sushi into popular culture influences fashion trends that range from sushi-inspired toys and winter clothing to novelty socks.
For
Environmentalism
As consumers become more conscious of the impact of their food choices on the environment, businesses must address these concerns as they promote themselves as environmentally friendly like Bamboo Sushi, as well as find eco-friendly packaging solutions for their products.
Trend signals
Trend signals for Crossover Cuisine
Trend score 4.6 out of 10, from popularity 64%, activity 65%, freshness 8%.
Popularity64%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Crossover Cuisine trend
10 featured examples from Aug 27, 2011 to Jun 21, 2012CategoryArt & Design
Lunchbox Maki Makers
The Wakasu Portable Sushi Maker Molds Homemade Meals into Fun
Introducing new designs and technologies in food storage and packaging to cater to the needs of homemade lunch enthusiasts.
CategoryLifestyle
Edible Insect Sushi
Ento Uses Creative Branding to Encourage Eating Creepy Crawlers
The food and beverage industry can explore disruptive innovation opportunities by incorporating insect-based products into their offerings and marketing them as sustainable protei…
CategoryLife-Stages
Sweet Sushi Playthings
The Fakir Design Sushi Toy is an Adorable Delight
The toy industry can incorporate popular culture and cultural foods to create novelty toys that bring in new audiences and expand on trends.
CategoryTech
Rice Roll-Making Machines
The Suzumo Inari Sushi Robot is Seriously Efficient
The demand for rice roll-making machines like the Suzumo Inari Sushi Robot creates opportunities for the food service equipment industry to innovate and develop more efficient and…
CategoryArt & Design
Melting Maki Bites
These Sushi Ice Cream Cupcakes are a Cute and Kitschy Way to Beat the Heat
The ice cream and frozen treats industry can capitalize on the fusion of sushi and desserts by exploring new flavor combinations and unique presentation techniques.
CategoryLifestyle
Ridiculously Large Rolls
Giant Sushi is Taking Over in Japan Among Diehard Fish Fans
Introducing giant sushi rolls as a unique and attention-grabbing dining concept to attract customers.
CategorySocial Good
Ethical Sashimi
Bamboo Sushi in Portland is a Certified B Corp That Values the Environment
The sustainable sushi trend is disrupting the traditional sushi restaurant industry, highlighting the benefits of transparency and accountability for sustainable, ethical consumpt…
CategoryLifestyle
Sweet Maki-Inspired Bites
These Sushi Cake Pops are Almost too Darling to Nibble
The food and beverage industry can explore innovative ways to incorporate sushi-inspired desserts into their menus, attracting new customers.
CategoryLifestyle
Zombie Food Treats
The 'Body Parts Sushi Gummy Candy' Assumes the Undead Have Sophisticated Taste
The food industry can explore new markets by developing unique snacks targeted at niche consumer segments like zombie enthusiasts.
CategoryLifestyle
Maki-Inspired Winter Accessories
The Sushi Scarf Rolls and Unrolls for Easy Storage
Opportunity for fashion brands to incorporate food-inspired designs into their collections.
