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Canine Campaigning

Using dogs in advertisements to sell more than just pet products

Implications - Animals of all species are used frequently in advertising to capture the attention of animal lovers and to give a brand message a cute and quirky twist. Since they are considered "man's best friend," dogs, by far, are the most common animal used in advertising due to their ability to appeal to consumer sentiment. Advertising that uses puppies and fully grown canines often strike an emotional chord within viewers, which builds trust for the brand, regardless of the original advertising message. Thus, in addition to brands operating in the pet category, brands in industries from fashion to cars are also using these furry friends in their marketing campaigns.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 58 Examples:
356,874 Total Clicks
Date Range:
Feb 12 — Jun 12
Trending:
Average

Featured Examples

Spice-Suffering Dog Ads
Spice-Suffering Dog Ads
The Cepera Extra Strong Pepper Sauce Campaign is Extremely Hot
The Cepera Extra Strong Pepper Sauce ad campaign shows that this barbecue topping is so hot that the dogs who manage to sneak a taste will be regretting their primitive decision almost instantly.... MORE
Sad Puppy-Eyed Ads
Sad Puppy-Eyed Ads
The Perdigao Boneless Turkey Campaign Promotes Heartbreakingly Convenient Meat
People may want to avoid these sad puppy eyes as much as possible, but the Perdigao Boneless Turkey campaign concentrates on one instance when they will put themselves ahead of their loyal pets. No... MORE
play_circle_filled Chic Canine Campaigns
Chic Canine Campaigns
The Diesel Spring Summer 2012 Ad is Unexpected
Employing some uncharacteristically hairy models to promote the products, the Diesel Spring Summer 2012 campaign is unexpectedly hilarious. The campaign focuses around a YouTube video which... MORE
play_circle_filled Adorable Dog-Driving Ads
Adorable Dog-Driving Ads
Subaru 'Dog Tested. Dog Approved.' Campaign Features Your Best Friends
A group of cute and cuddly dogs is sure to get your attention, so it’s no surprise that the Subaru ‘Dog Tested. Dog Approved.’ campaign is continuing for the third year. According... MORE
Hand-Shaped Tail Ads
Hand-Shaped Tail Ads
The Curli Leash Campaign Shows Dogs Walking Themselves
It’s important for a dog to feel a sense of unchecked freedom from time to time and the Curli Leash campaign provides one way to allow for that without the fear of losing one’s canine pal.... MORE
Canine Concern Ads
Canine Concern Ads
The National Geographic Dog Whisperer Campaign is Sadly Human
The National Geographic Dog Whisperer campaign shows that "dogs have issues too," as stated in the tagline. Just like humans, they can have problems with food, identity, children and fidelity. Unlike humans,… MORE
Dressed-Up Dog Ads
Dressed-Up Dog Ads
The Eno Antacid Campaign Shows That “You Can’t Fool Your Stomach
Just like there is no fooling people that the animals in the Eno Antacid campaign are anything but dogs, these print ads show that “you can’t fool your stomach” into feeling better either... MORE
Criminal Dog Ads
Criminal Dog Ads
'AmiciCani' Shows Canines Don't Judge
Combining wit and humor, ‘AmiciCani’ advertises the need that many canines have for a home. The new ad campaign for the Italian-based adoption center for animals portrays three separate... MORE

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