Trend cluster
Category

Anti-Slouch

Position-correcting innovations help poor posture epidemic.

Spinal Column SeatingPosition-Correcting ClothingHopping Posture SeatsPosture Correcting BeltsPosture-Minding Monitors

Trend

What is the Anti-Slouch trend?

Anti-Slouch: According to the National Institutes of Health, about 80 percent of Americans, at some point in their lives, will experience back pain, often caused by poor posture. One of the reasons for our prevalent bad posture is the increased number of office jobs, in which sitting for 8 hours a day (and subsequently going home to sit even more on the couch) is causing more cases of neck and back stress, which further induces us to slump and slouch. However, designers are now creating anti-slouch innovations, which help to correct poor posture when it happens. While some of these devices are offbeat and unusual, they provide a nice start to solving the growing poor posture epidemic.

Trend themes

Themes within the Anti-Slouch trend

Three behaviours holding the trend together
01

Anti-Slouch Posture Devices

Designers are now creating anti-slouch innovations, which help to correct poor posture when it happens.

02

Ergonomic Furniture Design

Furniture companies are focusing more and more on ergonomic designs as more people join the office workforce.

03

Wearable Posture Technology

New wearable technology such as posture correcting belts have emerged to monitor and correct slouching.

Industry implications

What the Anti-Slouch trend means for industry

Where the trend changes the playbook
For

Healthcare

The healthcare industry can use these anti-slouch innovations to treat and prevent chronic back pain caused by poor posture.

For

Furniture Manufacturing

The furniture industry can develop ergonomic designs to create comfortable furniture that prioritize spinal support and also caters to those who work from home.

For

Wearable Technology

Wearable technology industries can expand into the posture correction market to create wearable devices that help correct slouching and improve posture.

Trend signals

Trend signals for Anti-Slouch

Trend score 3.6 out of 10, from popularity 54%, activity 46%, freshness 8%.

Popularity54%
Activity46%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Anti-Slouch trend

6 featured examples from Nov 27, 2011 to Jul 1, 2012