Category
Lifestyle
Performance Powders
Trend cluster
Category
Bacon
Nation
America's obsession with bacon inspires a variety of offbeat products.
2.9
Trend score
Trend
What is the Bacon Nation trend?
Bacon Nation: The truth is in the cured meat: According to The Week, Americans eat, on average, about 18 pounds of bacon per year. While there isn't a concrete explanation for this unhealthy obsession with bacon (aside from salty meat = good), it is a fact that brands simply can't ignore. Thus, the number of bacon-inspired products is on the rise, with things like bacon-flavored drinks and desserts coming to the fore. What this means for brands is that, when it comes to bacon, nothing -- no matter how bizarre -- is really off limits.
Trend themes
Themes within the Bacon Nation trend
Three behaviours holding the trend together01
Bacon-Flavored Craze
The craze for bacon-infused food products has become apparent with bacon-flavored desserts, drinks, condiments, ice creams, and even bacon-inspired funeral gear.
02
Unconventional Flavors
Food and beverage companies are increasingly experimenting with unconventional flavors such as bacon flavored beverages and condiments.
03
Meat-Flavored Oils and Sprays
Meat-flavored oils and sprays such as bacon-flavored olive oil and bacon spray fresheners offer a convenient way to infuse dishes with the flavor of meat.
Industry implications
What the Bacon Nation trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The unconventional flavors trend in the food and beverage industry presents opportunities for companies to create unique and differentiated products that can attract new customers.
For
Funeral Industry
The bacon-inspired funeral gear trend will appeal to bacon lovers, presenting an opportunity for companies in the funeral industry to cater to this niche market.
For
Home Goods and Fragrance Industry
The meat-scented air freshener and bacon-scented coffin air freshener trends indicate opportunities for companies in the home goods and fragrance industry to experiment with unconventional scent profiles that cater to niche markets.
Trend signals
Trend signals for Bacon Nation
Trend score 2.9 out of 10, from popularity 37%, activity 41%, freshness 8%.
Popularity37%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Bacon Nation trend
10 featured examples from Dec 1, 2011 to Jun 11, 2012CategoryLifestyle
Bizarre Food-Flavored Beverages
Lester Fixin Sodas Offer Outlandish Drinks
The beverage industry can explore unconventional flavor profiles to cater to consumers' desire for unique taste experiences.
CategoryUnique
Food-Inspired Funeral Gear
The J&D's Foods Bacon Coffin Makes The Afterlife a Sizzle
The food and beverage industry can explore the creation of novelty food-themed products to cater to specific consumer interests and preferences.
CategoryLifestyle
Early Bird Cakes
These Maple French Toast and Bacon Cupcakes are the Perfect Tribute to Breakfast
Disruptive innovation opportunity: Introducing innovative breakfast-inspired dessert products or menu items in the food and beverage industry to appeal to adventurous eaters.
CategoryLifestyle
Bacon-Only Bakeries
The Baconery Restaurant Focuses on Pork-Centric Confections
Bakeries can explore the incorporation of unusual or niche ingredients, like bacon, to stand out in the competitive food industry.
CategoryLifestyle
Bold Breakfast Ice-Cream
The Fat Duck Restaurant Serves Bacon and Egg Dessert
The food and beverage industry has the opportunity to leverage innovative and disruptive flavor combinations like breakfast ice-cream to create new, memorable experiences.
CategoryLifestyle
Chocolate-Covered Pork
Nutella-Coated Bacon Will Give You an Instant Heart Attack
The industry providing diverse and unique food options to consumers looking for new experiences.
CategoryPop Culture
Porky Present Sheets
The Bacon Wrapping Paper is a Great Concealer
The e-commerce industry can benefit from offering a variety of unique and fun wrapping paper options to enhance the customer's online shopping experience.
CategoryLifestyle
Meat-Flavored Condiments
This Bacon Olive Oil is Sure to Add Extra Zest to Your Dish
The food and beverage industry will see opportunities for innovation in the development of new meat-flavored condiments, like bacon oil, to meet the demand of adventurous consumer…
CategoryUnique
Bold Meaty Colognes
Sport a Tantalizing Carnivorous Odor with the Bacon Spray Freshener
The fragrance industry can expand its product offerings to include meat-based scents for personal and home use.
CategoryLifestyle
Porky Breakfast Pastes (UPDATE)
Squeez Bacon Puts the Taste of the Sizzling Snack into Bottle Form
Disruptive innovation opportunities to create unique and convenient condiment products.
