Innovative dining concepts re-imagine the food service industry
Implications - In the restaurant business, dining is often about either the food or the experience, or both. However, the industry is seeing an entirely new breed of restaurants in which the foundation of the business itself is radically different. For example, the Basis restaurant in Amsterdam, which encourages customers to bring their own food, and the extremely exclusive restaurant at California's Disneyland that requires a $10,000 to $20,000 "initiation" fee. While food and experience are still marketing factors among these establishments, the fundamental business model and approach to food service behind each sets them apart from the other players in the industry.