Category
Tech
Automated Upkeep
Trend cluster
Category
Social Real
Estate
Philanthropic housing provides comfortable living to less fortunate.
3.0
Trend score
Trend
What is the Social Real Estate trend?
Social Real Estate: One of the major social business ventures we've seen of late is philanthropic real estate, in which both for-profit and non-profit businesses are trying their hand at offering or supporting low-cost housing initiatives. Some companies are creating affordable homes for low-income families while others are donating their time and money to help causes that provide homes for the poor. Whichever it is, do-good housing is becoming a cause many brands, and consumers, are getting behind.
Trend themes
Themes within the Social Real Estate trend
Three behaviours holding the trend together01
Social Business Ventures
Philanthropic real estate and other socially-minded business ventures are on the rise as many businesses seek to offer or support low-cost housing initiatives.
02
Donating Commissions
Real estate brokers and agents who donate a portion of their commissions to charity, allow customers to choose which charity they'd like to support.
03
Sustainable and Accessible Housing
In response to the high cost of homes, some companies are developing sustainable, eco-friendly and affordable housing options for the rural poor, aimed at setting high-quality standards for homes globally.
Industry implications
What the Social Real Estate trend means for industry
Where the trend changes the playbookFor
Real Estate
Real estate agencies are incorporating social business endeavors to offer affordable housing options and to donate portions of their commission to charity.
For
Nonprofit
Nonprofits and social enterprises are partnering with realtors and real estate businesses to negotiate short-term use of vacant commercial and residential properties.
For
Community Development
Companies are striving to develop more sustainable and accessible housing options to address the challenges faced by low-income families and the rural poor.
Trend signals
Trend signals for Social Real Estate
Trend score 3.0 out of 10, from popularity 47%, activity 36%, freshness 8%.
Popularity47%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Social Real Estate trend
7 featured examples from Dec 15, 2011 to Jun 1, 2012CategorySocial Good
$20-Per-Month Homes
Each WorldHaus is Built in 10 Days and is Designed for the World's Rural Poor
WorldHaus is disrupting the housing industry by providing affordable, eco-friendly, and fast-built homes for the rural poor.
CategorySocial Good
Charity-Donating Home Brokerages
Do Good Real Estate Strives to Make a Difference
Real estate industry can explore incorporating charitable donations into their transactions to attract socially-conscious customers.
CategorySocial Good
Social Good Realtors
GIVE Group Gives 25% of Commissions to Charities of Their Clients' Choice
Opportunities for real estate companies to differentiate themselves by adopting a giving model and supporting client-led charity initiatives.
CategorySocial Good
Altruistic Real Estate
3Space Joins Social Entrepreneurs with Owners of Vacant Properties
Opportunities for landlords to partner with social businesses and non-profits to fill empty real estate, and earn incentives in the process.
CategorySocial Good
Philanthropic Real Estate
'Brokers for Charity' Donates 10% of Commissions Each Time a Deal Closes
Real estate agents and brokers can use their commissions to make a social impact.
CategorySocial Good
High-Quality Low-Income Housing
The Fez Ta Pronto Construction System Builds Foundations
The construction industry has a unique opportunity to address the high demand for low-income housing by integrating new and disruptive innovations in construction materials, proce…
CategorySocial Good
Rehabilitating Social Enterprises
Aspire Ensures That Those with Spinal Injuries are Not Forgotten
Disruptive innovation opportunity: Explore cutting-edge medical technologies and treatments for spinal injury rehabilitation.
