Plaits become the go-to hairstyle in beauty and fashion
Implications - French braids, Dutch braids, waterfall braids, fishtail braids and more -- the plait is in fashion and it's all-encompassing. It used to be that one type of braid (for example, the Medieval princess style) would take over the fashion world, but today, any braid is a good braid and consumers are embracing this hairstyle with fervor. This might be due to the braid's versatility: from messy to perfectly coiffed, plaits provide the female consumer with a variety of looks ranging from boho glam and warrior princess to pretty mermaid and tribal princess.
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Jan 12 — May 12
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