Category
Fashion
Scaled Restraint
Trend cluster
Category
Braid
Beauty
Plaits become the go-to hairstyle in beauty and fashion.
5.7
Trend score
Trend
What is the Braid Beauty trend?
Braid Beauty: French braids, Dutch braids, waterfall braids, fishtail braids and more -- the plait is in fashion and it's all-encompassing. It used to be that one type of braid (for example, the Medieval princess style) would take over the fashion world, but today, any braid is a good braid and consumers are embracing this hairstyle with fervor. This might be due to the braid's versatility: from messy to perfectly coiffed, plaits provide the female consumer with a variety of looks ranging from boho glam and warrior princess to pretty mermaid and tribal princess.
Trend themes
Themes within the Braid Beauty trend
Three behaviours holding the trend together01
Braid Fashion Trend
Braid hairstyles continue to dominate fashion and beauty industries, showcasing versatility whether messy or thoroughly coiffed to elevate one's style game.
02
Cultural Inspiration Trend
Editorials and photoshoots often look to different cultures for inspiration in beauty and fashion, treating audiences to romantic and fresh takes on hair trends.
03
DIY Hair Trend
Hair tutorial videos and social media posts ranging from simple home applications to innovative styles continue to be popular for beauty enthusiasts and present lucrative opportunities for online entrepreneurs.
Industry implications
What the Braid Beauty trend means for industry
Where the trend changes the playbookFor
Fashion Beauty Industry
Hairstylists in high-fashion and beauty industries seek to create innovative braided hairstyles to spruce up their editorials and photo campaigns, consequently boosting sales for hair care and styling products.
For
Cultural Industry
A wide variety of cultures were directly or indirectly depicted in fashion and beauty editorials, which could influence cultural merchandise and tourism.
For
Social Media Industry
DIY hair styling tutorials are continuously popular on social media platforms, leading to rise of influencers creating online businesses capitalizing on tutorials and flexible online hair care-related products.
Trend signals
Trend signals for Braid Beauty
Trend score 5.7 out of 10, from popularity 77%, activity 87%, freshness 8%.
Popularity77%
Activity87%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Braid Beauty trend
9 featured examples from Jan 23 to May 23, 2012CategoryFashion
Sun-Kissed Blonde Beautorials
The Crystal Glynn Modelco Campaign is Fresh-Faced
Disruptive innovation potential in beauty campaigns to create unique and captivating visuals.
CategoryFashion
Becoming Braid Shoots
This Cover Magazine Editorial Spread is Flirty and Feminine
Disruptive innovation opportunity: Incorporate sustainable and ethical practices in the fashion industry to meet growing consumer demands.
CategoryFashion
Seaside Tresses DIY Videos
Cup of Jo's Mermaid Braid Tutorial is Instructive and Eye-Catching
Beauty and personal care industry can market beach-inspired hair products using tutorials such as this mermaid braid tutorial.
CategoryPop Culture
Fairytale Nomad Editorials
The 'Irish Gypsy' by Emily Soto for En Vie Magazine is Dreamy
Fashion brands can incorporate Celtic and bohemian influences into their designs for a unique and captivating aesthetic.
CategoryFashion
Messy Braid Editorials
The Eurowoman 'Det Store Mix' Photoshoot Clashes High- and Low-End Pieces
The fashion industry can benefit from the trend of mixing high- and low-end pieces in their designs to cater to the everyday woman.
CategoryFashion
Messy Braid Editorials
The Aline Weber Vogue Paris Photo Shoot Features Outlandish Hairstyles
Integrate creative braids and unique hairstyles into fashion and beauty editorial shoots to set new trends.
CategoryFashion
Brilliantly Braided Hairstyles
The Jeff Hahn for Tatler Hong Kong Presents Countryside Charm
Disruptive innovation opportunity: Use innovative techniques or technologies in fashion photography to create unique and captivating editorials.
CategoryNaughty
Tribal-Braided Shoots
Heide Lindegren Looks Dazzling for Cosmopolitan US April 2012
A chance for haircare brands to create products specifically designed for braided hairstyles.
CategoryFashion
Gorgeous Fishtail Fashion
The Kelsey Chow by Justin Coit Shoot Features Fabulously Laid-Back Looks
Developing innovative hair products and tools for creating intricate fishtail braids, disrupting the hair care industry with new styling possibilities.
