Category
Fashion
Smile Cosmetics
Trend cluster
Category
Refreshed
Press
Newspapers show they are not a dying breed with new & innovative marketing tactics.
2.9
Trend score
Trend
What is the Refreshed Press trend?
Refreshed Press: Over the last decade, many have declared the newspaper a dying media form, but while newspaper circulation has certainly experienced a drastic decline all over the world -- according to American Thinker, circulation in the United States has fallen by almost 11 million readers since the year 2000 -- many outlets are attempting to reverse the trend with innovative and creative marketing and production tactics. For example, Headline News in the UAE has opted to print top headlines on beer packaging, while the Free Press in Winnipeg, Canada, has opened up a its own coffee shop to enhance interaction with its readers. In an age when digital media is king and attention spans are shorter, reinventing the wheel -- as it pertains to players in the newspaper industry -- may be absolutely necessary to survive.
Trend themes
Themes within the Refreshed Press trend
Three behaviours holding the trend together01
Innovative Marketing Tactics for Newspapers
Newspapers are embracing new and creative marketing and production tactics to reverse the trend of declining circulation in the digital age, presenting opportunities for disruptive innovation.
02
Accessibility to Foreign News
Services like Worldcrunch, which makes foreign language newspapers accessible to English readers, are removing barriers to accessing information, presenting opportunities for innovation in creating services for connecting internet users to issues in unfamiliar parts of the world.
03
Personalized and Miniature Newspapers
Advancements in technology allow for the creation of personalized and miniature newspapers, such as the El Pais Con Tacto braille publication and Little Printer, presenting opportunities for innovative product design and development.
Industry implications
What the Refreshed Press trend means for industry
Where the trend changes the playbookFor
Publishing
Newspapers and other news publications can benefit from adopting new and creative marketing and production tactics to reverse the trend of declining circulation and readership.
For
Translation/Localization
As internet users look to gain insight into problems in unfamiliar parts of the world, there is an opportunity for disruption in creating services for accessing foreign language newspapers in local languages.
For
Technology
Advancements in technology are creating opportunities for innovation in the design and development of personalized and miniature newspapers, such as braille publications and the Little Printer.
Trend signals
Trend signals for Refreshed Press
Trend score 2.9 out of 10, from popularity 46%, activity 32%, freshness 8%.
Popularity46%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Refreshed Press trend
8 featured examples from Aug 6, 2011 to May 23, 2012CategoryTech
Tiny Personalized Newspapers
'Little Printer' Shows Miniature Updates Important to You
Opportunity to innovate within the printing and publishing industries by providing personalized printed newspapers to consumers.
CategoryLifestyle
Press-Inspired Branding
Headline News Prints the Day's News on Coffee Sleeves to Gain Readers
The printing and packaging industry can explore the adoption of realtime printing technology to cater to the growing demand for dynamic and personalized packaging designs.
CategoryPop Culture
Straightforward Newspaper Campaigns
The 20 Minutos Ads Gives You Only What You Need
Disruptive innovation opportunities in the media industry lie in creating streamlined news outlets and platforms that focus on providing only essential and relevant information to…
CategoryMarketing
Finger-Revealing News Campaigns
The El Pais Con Tacto Ads Release Their First Braille Publication
The El Pais Con Tacto campaign presents an opportunity for the newspaper industry to expand its reach and engage with a wider audience of visually impaired readers.
CategoryPop Culture
Newspaper-Branded Coffee Shops
Winnipeg Free Press Cafe Invites Interaction With Publication
Media outlets could create additional sources of revenue and increase community engagement by bringing their brand and journalists into the food and beverage space.
CategoryArt & Design
Downsized Newspaper Boxes
Rethink Goes Tiny with Metro Campaign Design
The advertising industry can leverage QR code technology to create innovative campaigns that bridge the gap between physical and digital experiences.
CategoryBusiness
Free E-Newspapers
Samsung and Major Publishers Collaborate to Deliver the Tribune Tablet for Free
Media and publishing companies can adopt the concept of free e-newspapers to drive revenue and attract more subscriptions from audiences worldwide.
CategoryTech
Translating News Platforms
Worldcrunch Makes Foreign Newspapers Accessible
Language translation services have an opportunity to expand their offerings by catering to the needs of consumers who seek foreign news.
