Newspapers and other news portals are often filled with fluff and nonsense in order to sell or make a profit, but that is not the case with 20 Minutos, a Spanish newspaper. Distributed for free and containing a basic compilation of news and events, 20 Minutos is just what you need for your daily fix of what is happening nationally and internationally.
The 20 Minutos ad campaign captures the newspaper's purpose perfectly. Cute and clever, it is a series of print cartoons that illustrate exactly what it is we need to know. Likening the news to menu choices and personal introductions, these cartoons are accompanied by the slogan, “All you need to know. Nothing you don’t.” With these words, we understand instantly what we will get with 20 Minutos.