There has been a rise in the convergence of journalism and community involvement, and one example is the Winnipeg Free Press cafe. The first newspaper-branded restaurant to open in Canada, this innovative establishment aims to increase its community engagement by encouraging interaction between the public and its publication; essentially, it provides open access to the newspaper's journalists and editors.
The Winnipeg Free Press cafe is not only branded by the city's primary newspaper, but it also employs three of its newspaper employees as permanent staff. In addition to providing a menu of locally sourced dishes, the cafe is a place where the Winnipeg Free Press newspaper team can work and meet up. Further, cafe is host to a number of local events including book readings and music shows.