Category
Fashion
Scaled Restraint
Trend cluster
Category
Mermaid
Couture
Fashion and photography inspired by under-the-sea beauty.
5.3
Trend score
Trend
What is the Mermaid Couture trend?
Mermaid Couture: The sea has provided tremendous inspiration for designers, who have used the colors of the ocean, sea creatures and other marine elements to influence their creations from furniture to jewelry. Mermaids, or the idea of mermaids, have been of particular inspiration to fashion designers over the course of the year, as they have driven many editorial themes and provided impetus for creations like fish scale-style tights and elegant, oceanic gowns. Mermaid inspirations provide an ethereal beauty to fashion design, and can be translated into any area of design to create a feeling of fantasy and excitement that will undeniably capture attention.
Trend themes
Themes within the Mermaid Couture trend
Three behaviours holding the trend together01
Mermaid-inspired fashion
Fashion designers have been taking inspiration from the under-the-sea mythical creature. Businesses can take advantage of this trend by incorporating oceanic colors, textures and designs in their products to appeal to consumers looking for more adventurous and fresh styles.
02
Underwater-themed editorials
Underwater-themed editorials have captured the imagination of readers and can be leveraged by businesses to push the boundaries when it comes to product design and to appeal to fashion-savvy consumers who are likely looking for more unique styles.
03
Water-inspired hairstyles
Water-inspired hair, inspired by sea shells and seen on the runways, can be utilized by businesses to offer a fresh take on traditional hairstyles and appeal to a daring and fashion-savvy consumer base.
Industry implications
What the Mermaid Couture trend means for industry
Where the trend changes the playbookFor
Fashion industry
The mermaid-inspired fashion trend has already resulted in unique underwater-themed designs that are perfect for the runway and beyond.
For
Beauty industry
The water-inspired hairstyles trend can be utilized by the beauty industry to offer customers a unique take on traditional hairstyles that are perfect for the runway and everyday wear.
For
Photography industry
The underwater-themed editorials trend has produced memorable and inspiring photoshoots that can be utilized by the photography industry to set a new standard for what is possible within the realm of fashion photography.
Trend signals
Trend signals for Mermaid Couture
Trend score 5.3 out of 10, from popularity 73%, activity 79%, freshness 8%.
Popularity73%
Activity79%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Mermaid Couture trend
9 featured examples from Aug 4, 2011 to May 28, 2012CategoryFashion
Funky Fish Tights
These Yosif Perez Leggings are Nautical
The fashion industry has new opportunities to create unique and innovative statement pieces with the proliferation of customizable prints and designs on leggings.
CategoryPop Culture
Moving Mermaid Editorials
The Elle UK 'The Tempest' Photoshoot Builds on a Siren Theme
Fashion designers and retailers could explore the trend of mermaid-inspired fashion, creating clothing collections that effectively imitate the look and feel of the mystical creat…
CategoryFashion
Fish Scale Fashion
The Anja Rubik September 2011 Vogue UK Spread is a Must-See
The underwater and mermaid-inspired fashion trends presented in the Anja Rubik September 2011 Vogue UK spread call for innovative product design and branding strategies in the fas…
CategoryPop Culture
Ethereal Mermaid Editorials
The Tush Summer 2012 Photoshoot Draws Inspiration from the Sea
Incorporate mystical elements and underwater themes in fashion photoshoots to create unique and captivating editorials.
CategoryFashion
Fished Mermaid Editorials
The Harper's Bazaar Singapore May 2012 Showcases Sea-Siren Sensual
Fashion brands and designers can leverage the popularity of ocean-inspired themes and materials to create unique collections that stand out in the market.
CategoryLuxury
Modern Mermaid Shoots
The Harper’s Bazaar June 2012 Kate Moss Cover Feature is Spectacular
Disruptive innovation in capturing vacation shoots with a blend of elegance, grandeur, and beachy vibes.
CategoryNaughty
Ocean Floor Editorials
The Alana Zimmer Garage Spring 2012 Photoshoot is Beautiful and Artistic
The fashion industry can utilize ocean-themed fashion editorials to explore new design possibilities and captivate consumers with unique concepts.
CategoryFashion
Haute Oceanic Hair Styles
Marcin Biedroń Shoots a Series of Aquatic Coifs
Disruptive innovation opportunity: Introduce sustainable and eco-friendly hair products that align with the values of the fashion industry, catering to environmentally conscious c…
CategoryFashion
Alluring Aquatic Editorials
The Acque Alta in Harper's Bazaar Singapore May 2012 is Glowing
Disruptive innovation opportunity: Integrate sustainable practices into the fashion industry, from sourcing materials to manufacturing and distribution.
