Mermaid is in this fall season according to the Anja Rubik September 2011 Vogue UK, which features a series of unusual, yet striking fashions that take an underwater approach to the runway.
Shot by the celebrated fashion photographer Josh Olins, each photo brings the clothes to life through lighting and elegant poses performed by the model. In sizzling selections from Prada, Marc Jacobs, Stella McCartney and more, stylist Kate Phelan breaks the boundaries of the fashion world with color and textural schemes that are fresh and unique for the upcoming season. Entitled Light Work, the editorial plays with color, showcasing the infinite possibilities of style that exist with this underwater fashion.
Implications - Seasonal fashions can often be repetitive in colors, themes and textures. Publications like Vogue exist to show consumers more adventurous, fresh and boundary-pushing fashions and set the pace for the future of style. Businesses would be wise to take risks when it comes to product design to appeal to this more daring consumer base.