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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,446 more

Hands-On Hello

Interactive invites and greeting cards enhance social exchanges

Implications - Consumers today are often so distracted that if something isn't engaging, it's often ignored. This applies to things like invitations and greeting cards -- the more interesting and interactive they are, the better. As such, many people are going all out when it comes to creating a unique wedding invitation or greeting. From word searches to scannable cards and those that are scented for effect, the number of interactive and engaging communication methods is increasing. And while this particular trend relates to consumer-to-consumer exchanges, a better understanding of the impact of interactivity is something from which all marketers can benefit.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
1,327,747 Total Clicks
Date Range:
Jul 11 — Jun 12
Trending:
Warm

Featured Examples

Scandalous Scented Invitations
Scandalous Scented Invitations
The 2011 Vice Photo Show Invite Uses Scratch & Sniff Sensuality
Why bother creating a boring event invitation that's unlikely to attract people when you could create a scandalous scented invitation like this 2011 Vice Photo Show invite? This spectacular invitation… MORE
Interactive Wedding Invites
Interactive Wedding Invites
Cristina Moraleja's 'Lois + Cris' Invitation Ties the Knot on the Spot
Getting married can be stressful especially if you want to stand out but graphic designer Cristina Moraleja found a way to invite your favorite guest while tying the knot again and again. The project… MORE
Designer Origami Cards
Designer Origami Cards
People Will Bend Over Backwards for a Louis Vuitton Invitation
These Louis Vuitton Invitations are a show-stopper. The incredibly detailed invites are for the grand opening of the brand new Louis Vuitton store in Osaka, Japan. The cards were created by the... MORE
play_circle_filled Musical QR Greeting Cards
Musical QR Greeting Cards
Playlist Cards by Stupid Require a Smartphone to be Read
A paper greeting card can be profound if the person who's given it has inscribed a meaningful message, but for tech-savvy individuals of few words, Playlist Cards by Stupid are the notecards of the future.… MORE
Word Search Greetings
Word Search Greetings
The Utility Card Offers Sentiments in a Playful Manner
Whether it's someone's birthday or anniversary, make it special for that person with the Utility Card. I love the idea of the Utility Card because it's got a playful nature that many greetings don't have.… MORE

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