Category
World
Layered Getaways
3.6
Trend score
Trend
What is the Fashion On Show trend?
Fashion On Show: Although the catwalk offers an exciting and engaging experience for fashion consumers, it's such a brief affair that the magic associated with a great runway show is often quickly forgotten. For designers who want to really stick in the consumer mindset, however, an option is to take a cue from historic fashion exhibits and design shows and create a limited-time exhibit of their own. This way, the designer's best works can be showcased in a way that captivates and immerses the consumer in an unparalleled fashion experience.
Trend themes
Themes within the Fashion On Show trend
Three behaviours holding the trend together01
Fashion Exhibits
Limited-time fashion exhibits that captivate and immerse the consumer in unparalleled fashion experiences.
02
Collaboration Exhibits
Exhibits that mix designs of prominent designers to create complementary looks featuring fashion powerhouses.
03
Salon-Style Showings
Salon-style gallery showings wherein high-powered celebrities model iconic fashion staples in an artistic attempt to revive their beauty.
Industry implications
What the Fashion On Show trend means for industry
Where the trend changes the playbookFor
Museums
Fashion houses can collaborate with museums to display their unique history and art in the form of exhibits that showcase the progress the house has made over the years.
For
High Fashion Designers
The use of historic style and iconic fashion staples can be leveraged to create a renewed interest in the fashion industry among a new generation of design enthusiasts.
For
Luxury Merchandise Retailers
Salon-style gallery showings wherein high-powered celebrities model iconic fashion staples can increase consumer interest and rekindle brand fascination with buyers.
Trend signals
Trend signals for Fashion On Show
Trend score 3.6 out of 10, from popularity 48%, activity 51%, freshness 8%.
Popularity48%
Activity51%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Fashion On Show trend
6 featured examples from Sep 29, 2011 to Jun 15, 2012CategoryFashion
Body-Loving Designer Exhibits
The Alaïa. Azzedine Alaïa in the 21st Century Exhibition
Exhibitions could explore the use of specific materials to offer a more engaging and insightful experience for attendees.
CategoryWorld
Fashion House Museums
The Gucci Museo in Florence Unveils Gucci's Secrets
The fashion and luxury industry can leverage fashion house museums to deepen customer engagement, enhance brand loyalty, and increase brand value.
CategoryFashion
Historic-Style Salon Showings
The CHANEL 'Little Black Jacket' Exhibition is Timeless
Fashion brands can leverage historic-style salon showings to engage with consumers and reinforce their brand identity.
CategoryLuxury
Couture Icon Collaboration Exhibits
The Schiaparelli and Prada 'Impossible Conversations' Display
The fashion industry can leverage the collaboration between fashion icons to inspire new designs and collections.
CategoryPop Culture
Historical Couture Exhibits
The Curator of the Louis Vuitton Marc Jacobs Exhibition Tours the Show
Fashion brands have a ripe opportunity to create exhibitions that showcase their history and influence in the industry, thus extending their reach beyond the runway.
CategoryWorld
One-Day Designer Exhibits
The Prada '24 h Museum' is a Quick & Elegant Installation
Fashion companies can create high-end, exclusive experiences for their customers through short-term installations and exhibits.
