Category
Fashion
Smile Cosmetics
Trend cluster
Category
Unglamorizing
Backstage-themed photography spotlights reality of the glamorous.
4.9
Trend score
Trend
What is the Unglamorizing trend?
Unglamorizing: Although hours and hours are often spent preparing models, actors and other celebs for an event, a party or show, we as consumers only see the finished product: the impeccable hair and makeup coupled with a glamorous outfit and elegant poise. However, fashion photography is now beginning to focus on behind-the-scenes themes, showcasing the reality of models and performers backstage as they have fun with each other and go to painstaking lengths to look beautiful, ultimately highlighting the fact that the "glamorous" are more like us than they seem.
Trend themes
Themes within the Unglamorizing trend
Three behaviours holding the trend together01
Backstage Photography
Fashion photography is now beginning to focus on behind-the-scenes themes, showcasing the reality of models and performers backstage.
02
Era-Fusing Fashion
The Thakoon FW 2012 collection pulled its inspiration through several generations and featured a mashup of era-inspired details and textures.
03
Chic Backstage-Inspired Editorials
The Muse 'Lady Doll' editorial gives people a glamorous glimpse into what it is like to be backstage at a runway show.
Industry implications
What the Unglamorizing trend means for industry
Where the trend changes the playbookFor
Fashion Photography
Fashion photographers can explore the behind-the-scenes themes and showcase the reality of models and performers backstage.
For
Fashion Design
Fashion designers can fuse inspirations from different generations and create era-fusing fashion.
For
Magazine Publishing
Magazine publishers can create chic, backstage-inspired editorials for their audience.
Trend signals
Trend signals for Unglamorizing
Trend score 4.9 out of 10, from popularity 64%, activity 74%, freshness 8%.
Popularity64%
Activity74%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Unglamorizing trend
7 featured examples from Jun 21, 2011 to May 10, 2012CategoryFashion
Vintage Celeb Backstage Snaps
Photographer Roxanne Lowit Captures Celebs Offguard and Relaxed
Photography industry can capitalize on the demand for authentic, off-guard celebrity shots by emphasizing candid photography services.
CategoryFashion
Dreamy Backstage Photography
The Ulyana Sergeenko SS 2012 Images Reveal an Elegant Collection
The fashion industry can explore opportunities to produce more appealing and captivating backstage photos for promotions.
CategoryPop Culture
Primping Rapstress Editorials
The Azealia Banks Dossier Journal Photoshoot is Both Done and Undone
Opportunity for cosmetic companies to develop products specifically designed for stage performances.
CategoryFashion
Backstage Model Life Pics
'Through Jules' Lens' Captures the Elusive Mood of Male Fashion Shows
Fashion brands can use behind-the-scenes photography to engage with their audience and create a transparent and authentic brand image.
CategoryFashion
Chic Backstage-Inspired Editorials
The Muse 'Lady Doll' Shoot Stars Toni Garn and Kendra Spears
Disruptive opportunity to incorporate technologies like augmented reality and virtual reality into fashion photography to enhance the backstage experience.
CategoryPop Culture
Pop Star Partying Portrayals
The Rihanna Cheers Video is One Big Sensual Soiree
Opportunity for record labels to explore innovative ways to promote and release music videos.
CategoryFashion
Era-Fusing Fashions
The Thakoon FW 2012 Collection Boasts Fierce Juxtaposition
Fashion companies could innovate by exploring new possibilities in combining different styles from different eras and developing exciting new collections.
