Category
Eco
Circular Simplicity
Trend cluster
Category
Smart
Takeaway
Designers get creative with innovative takeout food packaging.
5.0
Trend score
Trend
What is the Smart Takeaway trend?
Smart Takeaway: The typical takeout container -- a cardboard carton or aluminum tray -- doesn't offer much in the way of imagination or creativity. Most often, the container doesn't even showcase the company's name or logo. However, more and more food brands are now embracing innovative packaging designs for their takeout containers in an effort to maintain a strong presence in consumers' minds, even after the food has been consumed. Ranging from food-cradling contraptions to slick, eco-friendly packaging, these innovative designs are a great way to set brands apart from one another.
Trend themes
Themes within the Smart Takeaway trend
Three behaviours holding the trend together01
Eco-Friendly Packaging
The growing trend towards eco-friendly packaging presents a disruptive innovation opportunity for businesses to design sustainable packaging that balances convenience with waste reduction.
02
Innovative Design
Food brands are embracing innovative packaging designs to maintain a distinct brand personality that sets them apart from their competitors.
03
Mess-Free Takeaway Packaging
Designers are creating mess-free takeaway packaging such as compartmentalised containers and food-cradling packages that ensure food remains fresh and water-tight during transit, presenting an opportunity for businesses to offer convenient and practical solutions for consumers.
Industry implications
What the Smart Takeaway trend means for industry
Where the trend changes the playbookFor
Food and Beverage
From fast food chains to gourmet restaurants, the food and beverage industry can benefit from incorporating innovative takeaway packaging designs that improve customers' takeaway experience and help minimize environmental impact.
For
Packaging
As eco-friendly packaging becomes increasingly important to consumers, packaging companies can take advantage of the trend towards sustainability and design environmentally-friendly packaging solutions that are both practical and ethical.
For
Consumer Goods
Innovative designs for takeaway packaging offer an opportunity for consumer goods companies to build brand identities that resonate with their customers and stand out in a crowded market place.
Trend signals
Trend signals for Smart Takeaway
Trend score 5.0 out of 10, from popularity 66%, activity 76%, freshness 8%.
Popularity66%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Smart Takeaway trend
5 featured examples from Oct 9, 2011 to May 23, 2012CategoryEco
Tied Eco Takeaway
Take-Out Packaging by JoAnn Arello Contains All Food, Condiments and Cutlery
Restaurants and food delivery services can benefit from adopting eco-friendly packaging solutions that improve the customer experience.
CategoryEco
Tearable Seafood Wrapping
The BagBox Packaging Concept is Adaptable for On-the-Go Eating
The BagBox Packaging Concept's adaptable and eco-friendly design presents an opportunity for disruption in the food service industry's traditional takeout and delivery packaging.
CategoryLifestyle
Food-Cradling Takeout Packages
Sandra Ferreyro Designs a Mess-Free Takeaway Bag
Finding opportunities to enhance the takeaway experience through improved packaging solutions.
CategoryLifestyle
Sleek Sushi Carries
Gerlinde Gruber Creates an Eco-Friendly Sushi Takeaway Box
The food packaging industry can take advantage of the disruptive innovation opportunities presented by eco-friendly and modular packaging designs like Fune.
CategoryLife-Stages
Three-Legged Dessert Dishes
Slurrp! Ice Cream Branding Entices the Inner Child
Disruptive innovation opportunities for developing unique dessert packaging and brand concepts.
