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Virtual Drive

Autos with augmented reality features enhance driving

Implications - The benefits and advantages of using augmented reality have been shown in both technological innovation and marketing, so it comes as no surprise that many car brands are beginning to infuse the technology into their latest models -- for example, Mercedes' gesture-controlled DICE dashboard. At the same time, tech designers are also developing special AR driving tools, such as enhanced GPS applications and virtual games for children. These augmented reality innovations enhance the driving experience, making commutes a safer and more pleasant experience for everyone, from the driver to those sitting in the backseat.
6 Featured, 52 Examples:
367,219 Total Clicks
Date Range:
Jul 11 — May 12
Consumer Insight Topics:

Featured Examples

play_circle_filled Virtual Reality GPS Devices
Virtual Reality GPS Devices
'Cyber Navi' by Pioneer Combines Mario Kart Racing with Car Navigation
Mario Kart racing and GPS devices have come together in ‘Cyber Navy’ by Pioneer Corp. The navigational system will feature a HUD that displays a virtual reality rendition of what is in... MORE
Projected Backseat Entertainment
Projected Backseat Entertainment
GEELab Creates a Holographic Game for Children in the Car
The diligent researchers at GEELab (Games and Experimental Entertainment Laboratory) are hard at work on their latest innovation: holographic backseat entertainment. Try to imagine yourself as a 6-year-old,… MORE
Futuristic Navigation Apps
Futuristic Navigation Apps
The TapNav App Uses Augmented Reality and GPS to Enhance Driving
The TapNav app goes a step beyond your standard navigational tool by providing a GPS-enabled real-time feed of the road in front you. Additionally, the app uses augmented reality discs that show you exactly… MORE
play_circle_filled Augmented Reality GPS Apps
Augmented Reality GPS Apps
Wikitude Drive Displays Live Video of where you're Going
Wikitude Drive is an amazing new GPS Android app that will lead drivers to their destinations and allow them to never take their eyes off the road again. The problem with GPS is that there are some people… MORE
play_circle_filled Gesture-Controlled Dashboards
Gesture-Controlled Dashboards
Mercedes-Benz DICE Concept Detects Hand Motions
If you're looking for the future of car interiors, the Mercedes-Benz DICE concept may just be it. The DICE (Dynamic & Intuitive Control Experience) concept is a customizable dashboard that is fully controlled… MORE
Heads-Up Holograms
Heads-Up Holograms
True3D, a Virtual Interface System, Wins Munich's Top Navigation Prize
Augmented reality comes to your driver's seat sooner than anyone expected courtesy of MVS-California's 'True3D' technology, a holographic heads-up display that overlays your front window with virtual navigation… MORE

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