Category
Autos
Racing Homage
3.4
Trend score
Trend
What is the Virtual Drive trend?
Virtual Drive: The benefits and advantages of using augmented reality have been shown in both technological innovation and marketing, so it comes as no surprise that many car brands are beginning to infuse the technology into their latest models -- for example, Mercedes' gesture-controlled DICE dashboard. At the same time, tech designers are also developing special AR driving tools, such as enhanced GPS applications and virtual games for children. These augmented reality innovations enhance the driving experience, making commutes a safer and more pleasant experience for everyone, from the driver to those sitting in the backseat.
Trend themes
Themes within the Virtual Drive trend
Three behaviours holding the trend together01
Augmented Reality
The integration of augmented reality technology enhances the driving experience providing a safer and more pleasant experience.
02
Gesture Control
Gesture-controlled technology is being incorporated in car dashboards, providing drivers with a futuristic and intuitive way to interact with their vehicle.
03
Virtual Reality
Virtual reality technology is being used in GPS devices and backseat entertainment, creating a more immersive and engaging experience for passengers.
Industry implications
What the Virtual Drive trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The automotive industry has been incorporating technological innovations like augmented and virtual reality to enhance the driving experience and create safer vehicles.
For
GPS Navigation Industry
The GPS navigation industry is integrating virtual and augmented reality technology to provide more accurate and intuitive directions to drivers.
For
Entertainment Industry
The entertainment industry is exploring new avenues for immersive experiences, such as virtual and augmented reality backseat entertainment systems.
Trend signals
Trend signals for Virtual Drive
Trend score 3.4 out of 10, from popularity 63%, activity 31%, freshness 8%.
Popularity63%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Drive trend
6 featured examples from Jul 8, 2011 to May 12, 2012CategoryAutos
Virtual Reality GPS Devices
'Cyber Navi' by Pioneer Combines Mario Kart Racing with Car Navigation
The automotive technology industry can leverage augmented reality navigation systems to enhance the driving experience and attract tech-savvy consumers.
CategoryAutos
Projected Backseat Entertainment
GEELab Creates a Holographic Game for Children in the Car
The automotive industry can incorporate holographic backseat entertainment systems to enhance the passenger experience and attract families with children.
CategoryPop Culture
Augmented Reality GPS Apps
Wikitude Drive Displays Live Video of where you're Going
There is potential for developers to create more innovative GPS apps that provide real-time navigation for drivers.
CategoryAutos
Futuristic Navigation Apps
The TapNav App Uses Augmented Reality and GPS to Enhance Driving
The navigation technology industry has opportunities to revolutionize the way people navigate by integrating GPS and augmented reality.
CategoryAutos
Gesture-Controlled Dashboards
Mercedes-Benz DICE Concept Detects Hand Motions
The automotive industry can explore the integration of gesture-controlled dashboards to enhance user experience and differentiate their products in the market.
CategoryAutos
Heads-Up Holograms
True3D, a Virtual Interface System, Wins Munich's Top Navigation Prize
Using augmented reality to enhance the driving experience and reducing distractions, paving the way for future innovations in the automotive industry.
