Rugged GPS Gadgets

The Garmin Montana Leads the Way Both on and Off the Road

GPS systems give drivers who are unsure of their directions confidence when driving around. However, lack of direction happens both on and off the road, so it's great that the featured Garmin Montana caters to a variety of locations.

This GPS system is a step above its competitors due to its versatile nature. The Garmin Montana is perfect for driving in a crowded city during rush hour and the device has a number of different mounting options in your car. Whether stuck to the windshield or placed firmly on the dashboard, this GPS will tell you exactly where to go. After driving out of the city, feel free to install three AA batteries and take it out for a hike through the woods.

No matter the purpose, the Garmin Montana will guide you through traffic and trees with ease.

Versatile GPS
There is a potential for disruption in the GPS industry by creating devices that cater to a wider range of activities beyond just driving or hiking.
Multi-mounting GPS
There is a potential for disruption in the GPS industry by creating devices with unique and versatile mounting options to cater to personal preferences.
GPS for Adventure
There is a potential for disruption in the GPS industry by creating devices that are specifically designed for adventure sports such as hiking, trekking, and camping.

Where This Applies

GPS Devices
Companies manufacturing GPS devices could improve their market share by catering to a wider range of activities and by offering unique and versatile mounting options.
Automotive
Automakers could consider collaborating with GPS manufacturers to build GPS devices that are more integrated into car systems thereby enhancing the driving experience for users.
Outdoor and Adventure
Outdoor and adventure sports companies can create GPS devices specific to the needs of outdoor enthusiasts which could offer new product lines with untapped market potential.
SCORE
1.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 5%
Activity 26%
Freshness 8%