Category
Tech
Automated Upkeep
Trend cluster
Category
Ethical
E-tail
Do-Good Virtual Marketplaces for Conscientious Online Shoppers.
5.8
Trend score
Trend
What is the Ethical E-tail trend?
Ethical E-tail: When it comes to shopping, making an eco-friendly or socially beneficial decision isn't always easy. Many physical retailers have introduced new product categories and sections in their shops that focus on environmental or social good, but for the busy individual, getting to these specific products (when life pulls them in different directions) can be difficult. Making the consumption of ethical goods easier is the rise of online marketplaces dedicated to social causes ranging from the planet to Third World poverty. Now, conscientious consumers can shop easily and conveniently from the comfort of their own homes or mobile devices, with the assurance that their purchases are for the betterment of society.
Trend themes
Themes within the Ethical E-tail trend
Three behaviours holding the trend together01
Socially-Conscious Shopping
The rise of online marketplaces and retailers dedicated to social causes has made it easier for consumers to find and purchase ethical and eco-friendly products from the comfort of their own homes or mobile devices.
02
Members-Only and Personalized Platforms
Members-only and personalized platforms are reinventing the way in which we shop for sustainable goods, creating a social network with purpose.
03
Benevolent Online Shopping
The concept of shoptivism promotes socially conscious shopping, allowing customers to make informed decisions and support pressing causes while exploring a variety of high-quality items.
Industry implications
What the Ethical E-tail trend means for industry
Where the trend changes the playbookFor
E-commerce
The rise of socially responsible online marketplaces and retailers is disrupting traditional e-commerce models.
For
Sustainability
Socially-conscious shopping is disrupting traditional notions of consumption and transforming sustainability into a key consideration for consumers and businesses alike.
For
Charitable giving
Benevolent online shopping and shoptivism are disrupting traditional charitable giving models and allowing consumers to make a difference through their purchases.
Trend signals
Trend signals for Ethical E-tail
Trend score 5.8 out of 10, from popularity 91%, activity 74%, freshness 8%.
Popularity91%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ethical E-tail trend
7 featured examples from Jul 30, 2011 to May 10, 2012CategorySocial Good
Altruistic Online Marketplaces
'Shop With Meaning' Sells Socially-Responsible Items with a Story
The e-commerce industry can tap into the trend of socially responsible online marketplaces, leveraging the power of online platforms to connect consumers with ethical products and…
CategorySocial Good
Online Ethical Retailers
SERRV Alleviates Poverty by Supporting Artisans from Around the World
Online platforms that cater to the growing demand for fair trade products, providing a platform for artisans and farmers.
CategorySocial Good
Planet-Loving Marketplaces
Eartheasy is an Online Shop to Support Sustainable Lifestyles
E-commerce platforms that focus on socially-conscious products can tap into the growing demand for sustainable lifestyle products.
CategorySocial Good
Ethical Shopping Sites
Magnifeco is an Eco-Fashion Source Featuring All Things Socially Good
The fashion industry can explore disruptive innovation opportunities by incorporating ethical and sustainable practices, as seen in sites like Magnifeco Shopping.
CategorySocial Good
Social Good Shopping Sites
'Histoire' Boutique is an Online Store Devoted to Creating a Just World
The e-commerce industry can leverage social good shopping sites to offer a wide range of products that cater to socially-conscious customers.
CategorySocial Good
Benevolent Online Shopping
The Do Good Buy Us Website Allows Consumers to Buy Charitable Products
The growth of socially conscious shopping in e-commerce provides opportunities for businesses to create platforms and marketplaces that connect consumers with charitable products.
CategorySocial Good
Members-Only Social Boutiques
The New Ethical Ocean Website Presents a Revamped E-Commerce Company
Exclusive e-commerce sites that specialize in sustainable, ethical, and environmentally friendly products can disrupt the traditional retail industry and create a new market for c…
