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Curious Contest

Brands create bizarre competitions to engage more customers

Implications - Contests and competitions have long been used by brands to capture customer attention. However, they have typically been "predictable" and fallen under the creative category -- for instance, contests asking customers to design or create a new logo, packaging idea or music video. Now, more brands are experimenting with offbeat and incredibly bizarre contests, such as Stride's chewing contest and Holt Renfrew's bicycle scavenger hunt. The more offbeat a contest is, the more people are likely to take notice of it and participate.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
1,165,083 Total Clicks
Date Range:
Jun 11 — May 12

Featured Examples

Worldwide Web Portraits
Worldwide Web Portraits
The Saint 'Can You Draw the Internet' Contest is "Inter-nutty"
The submissions for this all-inclusive contest range from serious to to seriously hilarious. The Saint 'Can You Draw the Internet' contest has citizens everywhere all abuzz. The UK digital agency Saint… MORE
Auto-Burning Contests
Auto-Burning Contests
MINI Belux ‘Fan the Flame' Advertising Campaign
Mini Belux ‘Fan the Flame’ now broadcasts Mini’s flair for social media by roping a MINI Countryman on a slope of only 15 degrees with a flame that is slowly burning the rope. How does the public get involved?… MORE
Social Media Kissing Contests
Social Media Kissing Contests
The MARTINI Kisser Casting Campaign Seeks a "Kissing Specialist"
Are you a good kisser? MARTINI wants to know. The Italian beverage brand has launched a campaign, called MARTINI Kisser Casting, to find someone with some serious lip-smacking talent. Launched on Facebook,… MORE
Cycle-Winning Photo Contests
Cycle-Winning Photo Contests
Holt Renfrew ‘Find a Bike’ Contest Sends You on a Scaveng
The Holt Renfrew ‘Find a Bike’ contest via Twitter is a photo contest inviting participants from Toronto, Montreal, Calgary and Vancouver. The aim was to promote a more eco-friendly mode of... MORE
play_circle_filled Competitive Eating Stunts
Competitive Eating Stunts
Eating Legend Takeru Kobayashi Drinks 42 Cups of Coffee Non-Stop
Takeru Kobayashi is a well-known competitive food-eating champion who has accomplished stunts such as eating 337 wings and a ton of hot dogs in just 10 minutes. In his latest stunt, he partnered... MORE
play_circle_filled Farm Animal-Mocking Contests
Farm Animal-Mocking Contests
Stride's Face the Cow Competition Seeks the Best Chewer
Stride is known for its long lasting taste of gum and has created an online competition called ‘Face the Cow’ to seek the best chewer. Stride customers can retrieve a code on a pack of... MORE
Mechanical Moves Competitions
Mechanical Moves Competitions
The iRobot Roomba Dance Contest Will Award Three Smart Vacuums
People who fancy themselves dancers can enter the ‘iRobot Roomba’ dance contest to win a free Roomba hands-free vacuum cleaner. This contest features Marquese Scoott, a well known... MORE
play_circle_filled City-Run Galactic Getaways
City-Run Galactic Getaways
Seattle to Send a Lucky Contestant Into Orbit in Space Race 2012
In commemoration of the 50th anniversary of the Space Needle's construction, the city of Seattle will randomly select one of thousands of applicants to head for the stars as part of Space Race 2012. Although… MORE

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Related Examples

Bodily Function Competitions
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14 Bicycle-Based Social Businesses
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From Emissions-Free Delivery to Wacky Wellness Organizations
50 Style-Conscious Cycling Finds
50 Style-Conscious Cycling Finds
Two-Wheelers Get a Makeover with These Chic Biking Updates
Mouth Burning Gummies
Mouth Burning Gummies
The Firebox Evil Hot Gummi Bears are Spicy
Haute Cuisine Chews
Haute Cuisine Chews
Foie Gras Bubblegum is a Gooey Alternative to the French Delicacy
Sweet Surgery Bicycles
Sweet Surgery Bicycles
The Candy Bike by Britta Hope Will Give People a Toothache
Nutty Cucumber Cakes
Nutty Cucumber Cakes
Rawdorable's Peanut Butter Pickle Cupcake Requires Courage to Consume
Clean Air Transportation Alternatives
Clean Air Transportation Alternatives
Greenaer Promotes Electrical Cars and Scooters
Futuristic Electric Motorcycles
Futuristic Electric Motorcycles
The 'frog eBike 2012' is Straight Out of TRON
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Assisted Alternative Transportation
Dublin-Based Kenbay Electric Bikes Offers an Easy Ride
play_circle_filled Synchronized Cat Dances
Synchronized Cat Dances
'The Army of Luck' by Boris Petrovsky showcases 520 Lucky Felines
play_circle_filled DJ BMX Bikes
DJ BMX Bikes
The ‘Turntable Rider' Puts Regular MCs to Shame
Elevated Urbanite Captures
Elevated Urbanite Captures
The 'Megalopolis: Shanghai' Series is Gritty
Car Fuel Cost Charts
Car Fuel Cost Charts
The 'Why Gas Prices Are Too Damn High' Infographic Makes One Want a Bike
Hip-Hop Trend Report
Hip-Hop Trend Report
Understand Emerging Patterns and Influences in This Flourishing Culture
play_circle_filled Neon Hip-Hop Performances
Neon Hip-Hop Performances
Body, Lights and Dance Come Together with the Lighting Choreographer
Blushing Bubblegum Cakes
Blushing Bubblegum Cakes
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Bubblegum-Haired Shoots
Bubblegum-Haired Shoots
Anna-Maria Nemetz and Ehren Dorsey Star in Bullett Magazine Spring 2012
Swear Word Sweets
Swear Word Sweets
'Foul Mouthed Gummies' are Offensively Hilarious
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Light-Up Dubstep Dances
The Wrecking Crew Orchestra Puts on a Show from Another World
play_circle_filled Techy Tribute Videos
Techy Tribute Videos
The 'iTUT' YouTube Piece Shows Creative Respect for the Late Apple CEO
play_circle_filled Hybrid Hip-Hop Choreography
Hybrid Hip-Hop Choreography
The Kinjaz ‘El Tango' Video Puts an Urban Twist on the Tan
Pop Culture Dancing Posters
Pop Culture Dancing Posters
Niege Borges Alves Breaks Down Famous Moves Step by Step
Theatrical Auto Films
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Magnificent Micro-Vans
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Hybrid RV Conversions
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Redesigned Hybrid Supercars
Redesigned Hybrid Supercars
The Acura NSX Concept Auto Makes a Comeback at NAIAS 2012
31 Killer Detroit Auto Show Debuts
31 Killer Detroit Auto Show Debuts
Super-tuned Muscle Electrified Gull Wing Rides
Downsized Engine Autos
Downsized Engine Autos
The Ford Fusion 2013 Takes NAIAS 2012 by Storm
play_circle_filled Carbon Fiber Supercars (UPDATE)
Carbon Fiber Supercars (UPDATE)
America's Falcon F7 Supercar Launches at NAIAS 2012
Recycled Car Seats
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The 2012 Ford Focus will Have Chairs Produced from Plastic Bottles
Extraterrestrial Take-Out
Extraterrestrial Take-Out
The Domino's Moon Base Will Serve Astronauts and Cosmic Explorers Alike
Immortalized Candy Contests
Immortalized Candy Contests
Maynards Canada Puts Fan Faces On Candy
Friends Forever Campaigns
Friends Forever Campaigns
The Orangina App Reveals Meaningful Facebook Relationships
Upper Orbit Auberges
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The Russian 'Commercial Space Station' Doubles as an Atmospheric Hotel
Choreographed Neon Dances
Choreographed Neon Dances
‘Talent Definition' Sets the Stage Ablaze with Visual Flair
Iconic Animator Illustrations
Iconic Animator Illustrations
The Retro Matt Groening Apple Ads are a Blast from the Past
Profound Web Infographics
Profound Web Infographics
The How the Internet is Revolutionizing Education Diagram is Revealing
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Molly Crabapple Will Lock Herself in a Room in the Name of Art
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Magnotes Social Annotations Concept Provides an Interactive Experience
Twitterverse Infographics
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This Twitter Infographic Gages The Who, Why and How of Twitter
Pictoriffic World Protectors
Pictoriffic World Protectors
These Superhero Pictograms Solidify the Popularity of Comic Heroes
Cozy Abode Competitions
Cozy Abode Competitions
The Room Sweet Room Contest Presents Some Personalized Decorations
Whimsical Wire Doodles
Whimsical Wire Doodles
These Peter Reginato Sculptures Are Real-Life Crayon Scribbles
Retro Social Media Cartoons
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The Peanutweeter Blog Pairs Random Tweets With Peanuts Cartoons
Eco-Friendly Spaceships
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The Skylon Space Plane is Powered by Hydrogen and Oxygen
22 Highly Visual Infographics
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Anti-Facebook PSAs
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Holiday Sales Apps
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play_circle_filled Status-Changing Commercials
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This 'Update the Rainbow' Facebook App Updates Your Posts for You
play_circle_filled Commercial Spacecations
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