Category
Lifestyle
Assisted Choices
Trend cluster
Category
Curious
Contest
Brands create bizarre competitions to engage more customers.
4.0
Trend score
Trend
What is the Curious Contest trend?
Curious Contest: Contests and competitions have long been used by brands to capture customer attention. However, they have typically been "predictable" and fallen under the creative category -- for instance, contests asking customers to design or create a new logo, packaging idea or music video. Now, more brands are experimenting with offbeat and incredibly bizarre contests, such as Stride's chewing contest and Holt Renfrew's bicycle scavenger hunt. The more offbeat a contest is, the more people are likely to take notice of it and participate.
Trend themes
Themes within the Curious Contest trend
Three behaviours holding the trend together01
Offbeat Contests
Brands are experimenting with offbeat and bizarre contests to capture customer attention.
02
Social Media Competitions
Companies are launching interactive competitions on social media to increase user engagement.
03
Photo Contests
Businesses are using photo contests to promote more eco-friendly modes of transportation and encourage public interaction.
Industry implications
What the Curious Contest trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Offbeat contests and social media competitions present an opportunity for creative marketing and advertising strategies.
For
Consumer Goods
Consumer goods companies can engage customers through interactive and unconventional contests.
For
Social Media Technology
Social media technology companies can develop platforms and tools to facilitate interactive and engaging contests.
Trend signals
Trend signals for Curious Contest
Trend score 4.0 out of 10, from popularity 63%, activity 48%, freshness 8%.
Popularity63%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Curious Contest trend
8 featured examples from Jun 13, 2011 to May 18, 2012CategoryPop Culture
Worldwide Web Portraits
The Saint 'Can You Draw the Internet' Contest is "Inter-nutty"
Creating online art contests can be an innovative way to generate buzz and promote brand awareness in the marketing and advertising industry.
CategoryAutos
Auto-Burning Contests
MINI Belux ‘Fan the Flame' Advertising Campaign
Disruptive innovation opportunity: Integrate unique marketing tactics into automotive advertising to stand out in a crowded market.
CategoryLifestyle
Social Media Kissing Contests
The MARTINI Kisser Casting Campaign Seeks a "Kissing Specialist"
The MARTINI Kisser Casting campaign disrupts the beverage industry by using innovative promotional tactics to create brand awareness and engage consumers.
CategoryEco
Cycle-Winning Photo Contests
Holt Renfrew ‘Find a Bike’ Contest Sends You on a Scaveng
Retailers can leverage social media contests to build brand loyalty and drive sales.
CategoryMarketing
Competitive Eating Stunts
Eating Legend Takeru Kobayashi Drinks 42 Cups of Coffee Non-Stop
Opportunities for food and beverage companies to sponsor competitive eating events and create strategic partnerships with eating champions.
CategoryMarketing
Farm Animal-Mocking Contests
Stride's Face the Cow Competition Seeks the Best Chewer
Exploring ways to engage customers through creative promotions and contests in the confectionery industry.
CategoryPop Culture
Mechanical Moves Competitions
The iRobot Roomba Dance Contest Will Award Three Smart Vacuums
Opportunities for disruptive innovation include the development of advanced robotic cleaning devices and smart home technologies.
CategoryWorld
City-Run Galactic Getaways
Seattle to Send a Lucky Contestant Into Orbit in Space Race 2012
The travel and tourism industry can capitalize on the emerging trend of space tourism by offering packages and experiences for space enthusiasts.
