Stride is known for its long lasting taste of gum and has created an online competition called 'Face the Cow' to seek the best chewer.
Stride customers can retrieve a code on a pack of purchased gum and enter it on to the website to be in a competition to see who can beat out a cow in chewing. Cows are known to be gentle animals munching on grass non-stop, chewing for what seems like their entire lives. Stride strives to find its chewing champion who can mush food like a cow by holding a video competition online. Competitors are required to not move and continually chew while being recorded. The best chewer will win and be featured on Stride's site.
This is a quirky and clever way of advertising where Stride incorporates public interaction to get more attention to its product.
What's Driving This Trend
- Online Competitions
- Creating online competitions to engage with customers and generate buzz around products or services.
- Customer-generated Content
- Involving customers in creating content that promotes a brand or product to increase brand awareness and engagement.
- Quirky Advertising
- Using unconventional and humorous advertising strategies to capture attention and differentiate from competitors.
Who This Affects Most
- Confectionery
- Exploring ways to engage customers through creative promotions and contests in the confectionery industry.
- Social Media Marketing
- Leveraging customer participation and user-generated content to enhance social media marketing campaigns.
- Advertising
- Incorporating humor and unconventional approaches in advertising to create memorable brand experiences.
