People who fancy themselves dancers can enter the 'iRobot Roomba' dance contest to win a free Roomba hands-free vacuum cleaner. This contest features Marquese Scoott, a well known YouTube sensation, in robotic dancing. His pops, locks and waves have earned him a high amount of recognition on the web and his efforts have now translated into promotion for this campaign.
The Roomba is a flat disc-like device that cleans the home while owners can continue with their everyday routines. Dancers don't have to worry about dusting corners as the Roomba will take care of it and this campaign does well to attack a growing trend of dance in its target market. Using a robotic theme, the campaign says that since more robots are taking over household chores, people can now spend more time learning how to move like them.