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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,336 more

Germ Mania

Innovative concepts that prevent the spread of germs aim to alleviate consumer fear

Implications - Some consumers would consider themselves serious "germaphobes," but the fact is that people today are generally more fearful of bacteria and germs than in previous years. One of the reasons for this heightened anxiety is the attention the media and marketers have paid to virus and contamination scares, such as the 2003 SARS outbreak and the H1N1 flu pandemic of 2009. Events like these provide golden opportunities for brands to promote innovations that prevent the spread of germs; regardless of whether these innovations actually stop the spread of disease, fear ensures that consumers will welcome them with open arms.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
561,586 Total Clicks
Date Range:
Jun 11 — Apr 12
Trending:
Mild

Featured Examples

Contact-Free Crossing Buttons
Contact-Free Crossing Buttons
This Pedestrian Traffic Switch is Motion-Sensored
Although I understand the principle behind prompting intersection lights to change as needed, the cuing controls must be terribly unsanitary surfaces. The Pedestrian Traffic Switch has been developed in… MORE
Lovely Lathering Jewelry
Lovely Lathering Jewelry
The Fragrant Rings by Kyeok Kim Magically Turn into Soap
If you're someone who carries around hand sanitizer and constantly worries about germs, the Fragrant Rings will put your mind at ease. The Fragrant Rings are designed by Kyeok Kim and work just like… MORE
Bacteria-Free Containers
Bacteria-Free Containers
The Clean Bottle Eliminates Germs
The Clean Bottle has two lids to allow you to properly and easily clean out the entire container. Modern water bottle designs, though chic, generally aren’t the easiest to clean out. The Clean... MORE
Steel Cage Computer Peripherals
Steel Cage Computer Peripherals
The Baumaus Mouse is a Tribute to Design and Germaphobes
Germaphobes and design enthusiasts are going to love the Baumaus Mouse. This computer controller was designed by Jang Wooseok to celebrate the Bauhaus school of design in Germany. The school was open from… MORE
Hi-Tech Towel Racks
Hi-Tech Towel Racks
The Clea Hands Disinfection Device is a Contact-Free Cleanser
Whether the soap dispenser in a public restroom has been refilled or not, you rarely feel clean when you leave. The wall-mounted Clea Hands Disinfection Device aims to solve unsanitary scenarios by introducing… MORE
Alcohol Name Tags
Alcohol Name Tags
‘Drink Notes' Make Sure Germs Aren't Spread at Wine Tastings
‘Drink Notes’ from ‘LIVINGroyal.com’ let people put a name tag around their wine glass so they don’t accidentally pick up someone else’s glass and start sipping away. They are also... MORE
Bacteria-Removing Sprays
Bacteria-Removing Sprays
Dr. Jason Locklin Invents a Product That Rids Clothes of All Germs
I am sure that many of us have had to repeatedly wash our clothes to ensure that all the bacteria (or at least a satisfactory amount) has been removed from the fabric, but thanks to Dr. Jason Locklin,… MORE

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