Category
Tech
Automated Upkeep
4.7
Trend score
Trend
What is the Converta-Tech trend?
Converta-Tech: For those tech brands that aren't Apple, Google, Samsung or the like, it can be hard to make it in the competitive and fast-paced tech industry. Rather than trying to create a copycat smartphone or tablet, many brands are instead producing devices that work to enhance, convert or function with an existing device -- for example, camera attachments that enhance iPhone photography and keyboards that can be attached to tablets to convert them into mini laptops. This direction in "converta-tech" allows for a whole new wave of tech brands to come to the fore with options and extras to make current consumer electronics even better.
Trend themes
Themes within the Converta-Tech trend
Three behaviours holding the trend together01
Converta-Tech
Tech brands are producing devices that enhance, convert or function with an existing device, allowing a whole new wave of tech brands to come to the fore with options and extras to make current consumer electronics even better.
02
Mobile Device Laptop Docks
High-powered hybrid gadgets are the norm rather than the exception nowadays and it may be just a matter of time before laptops begin integrating with mobile gadgets.
03
Mountable Microscope Adapters
Attachment devices that allow smartphones to connect and relay devices or instruments directly onto screens for new or enhanced viewing or recording options.
Industry implications
What the Converta-Tech trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Innovation in convertible and hybrid devices offer practicality and convenience to users and consumers making revolutionary technological advancements.
For
Photography
DSLR camera upgrades featuring smartphone embedding, add-ons, and supportive technology allow for more efficient, productive, and smarter photo and video shooting and editing.
For
Scientific Instruments
Attachment technology that interfaces with digital devices for close-up photography or scientific investigation can open up a broad range of academic, medical and scientific possibilities.
Trend signals
Trend signals for Converta-Tech
Trend score 4.7 out of 10, from popularity 71%, activity 61%, freshness 8%.
Popularity71%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Converta-Tech trend
9 featured examples from Jan 13 to Apr 19, 2012CategoryTech
Mobile Device Laptop Docks
The Lifebook Concept Sources Processing Power from Mobile Gadgets
Consumer electronics companies have an opportunity to create more integrated laptop and mobile device products that offer a more seamless user experience.
CategoryTech
Classy Convertible Laptops
Lenovo's 'IdeaPad Yoga' Tablet is Unveiled at CES 2012
Disruptive innovation opportunity: Introduce new consumer electronics products that blur the lines between laptops and tablets, attracting tech-savvy consumers.
CategoryTech
Laptop-Creating Covers
The iPad NoteBookCase Gives You a Mini Macbook Pro in Just Seconds
Designing and manufacturing cutting-edge accessories for tablets and laptops.
CategoryTech
Mountable Microscope Adapters
The Magnifi iPhone Photoadapter Case Connects to Optical Instruments
The development of smartphone-compatible accessories creates new opportunities in the consumer electronics industry to innovate and create new products.
CategoryTech
Panoramic Phone Chat Devices
The Galileo Pan-Tilt iOS Accessory Makes Conversations 3-D
The Galileo Pan-Tilt iOS accessory could disrupt the traditional video call market by providing a superior product that enables smooth rotation and enhances the user's experience.
CategoryTech
DSLR-Smartphone Hybrids
The HotShoe 'Flash-Dock' Uses the iPhone for Better Shoots
The photography equipment industry can innovate by creating more products that integrate smartphones and DSLR cameras for enhanced photo-sharing capabilities.
CategoryTech
Smartphone Gamer Keyboards
Smart Gear by Roccat Can Link a Computer to a Phone
The gaming industry can take advantage of this trend by introducing new products that integrate smartphones into the gaming experience.
CategoryTech
Sound-Boosting iPad Gadgets
The Amplifiear by Nonlinear Studios Simply Boosts the Volume
Disruptive innovation opportunity: Revolutionize the consumer electronics market by introducing simple, affordable, and eco-friendly gadgets that enhance user experiences.
CategoryTech
Clip-On Video Screens
Oskar Santamaria's 'Wings' Make it Easier to Group Video Chat
Technology companies can benefit from developing new innovative products in the multi-user video conferencing and clip-on device spaces.
