The TapNav app goes a step beyond your standard navigational tool by providing a GPS-enabled real-time feed of the road in front you. Additionally, the app uses augmented reality discs that show you exactly where you need to turn and where to make that pit stop on the way to Grandma's house.
What I think is particularly interesting about the TapNav app is how it leverages both GPS and augmented reality to provide the best possible driving information. The app is available in the iTunes store.
Implications - Consumers are eager for technology solve to problems and make their lives more efficient. There exists many opportunities to make driving and car culture more efficient for consumers. Companies should think about the hectic lifestyle of the average consumer and conceive of ways to make it more fluid or remove some obstacle.