Category
Fashion
Scaled Restraint
Trend cluster
Category
Clash
Happy
Fashion embraces mismatched prints & patterns for eccentricity.
5.1
Trend score
Trend
What is the Clash Happy trend?
Clash Happy: It used to be a fashion faux pas to wear prints, patterns, textures and colors that don't go together. Now, clashing is not only okay, it's de rigueur. Runways and editorials are showcasing outfits in which the more eccentrically assembled they are, the better. Although toned down for everyday life, this direction's mish-mashing prints and colors, and divergence from polished monotone styles, conveys a relaxed attitude, allowing consumers to simply enjoy and have fun with fashion without over-thinking it.
Trend themes
Themes within the Clash Happy trend
Three behaviours holding the trend together01
Pattern Clashing
Clashing prints, patterns and textures that were once a fashion faux pas are now a fashion trend, inspiring designers to create eclectic pieces.
02
Eccentricity
Fashion brands and designers are embracing eccentricity by mixing and matching various textures, colors, styles and patterns to create unique and eye-catching outfits.
03
Nostalgia
Fashion designers are taking inspiration from the past, including the 50s, to create retro-infused pieces that play up clashing patterns and prints.
Industry implications
What the Clash Happy trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry can utilize the trend of clashing prints, eccentricity and nostalgia to create new collections and designs that appeal to a wider and more adventurous audience.
For
Textile Industry
The textile industry can create a wider variety of fabrics and textures that can be mixed and matched to create unique and eclectic outfits that embody the trend of pattern clashing and eccentricity.
For
Retail Industry
The retail industry can utilize the trend of clashing prints and patterns to create new marketing strategies that promote fearless self-expression and encourage customers to experiment with their fashion choices.
Trend signals
Trend signals for Clash Happy
Trend score 5.1 out of 10, from popularity 66%, activity 80%, freshness 8%.
Popularity66%
Activity80%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Clash Happy trend
8 featured examples from Dec 21, 2011 to Apr 28, 2012CategoryMarketing
Clashing Pattern Pairings
The Kit Neale Mens Autumn/Winter 2012 Preview is Vibrant and Bold
Designers can disrupt traditional design rules by experimenting with bold pattern mixing and statement accessories.
CategoryFashion
Culture-Clashing Fashion
The Alice and Olivia FW 2012 is Eclectic and Colorful
The fashion industry has an opportunity to disrupt traditional standards by adopting a more diverse and inclusive approach to design.
CategoryFashion
Clashing Pastel Fashion
The Bambi Northwood-Blyth Harper's Bazaar Russia Editorial is Retro
Opportunity for fashion designers to create new collections based on the retro and pastel fashion trends seen in the editorial.
CategoryFashion
50s Pattern-Clashing Portraits
The Ola De Calor En La Ruta 66 Editorial is Ruggedly Retro
Fashion brands can leverage the trend of pattern-clashing and retro-inspired menswear to create innovative designs and attract fashion-forward consumers.
CategoryFashion
Quirky Clashing Fashions
The Annemara Post Glamour Spain Editorial is Fearlessly Experimental
Disruptive innovation opportunity: Embrace unconventional fashion trends and offer curated collections that cater to customers seeking unique and quirky styles.
CategoryFashion
Eccentric Texture-Enriched Runways
The Manish Arora Fall 2012 Collection is Eclectically Elegant
Fashion designers can innovate their collections by incorporating texture-mixing and playful pop culture themes to get noticed and stay ahead in the industry.
CategoryLuxury
Clashing Couture Catwalks
The Selim de Somavilla Fall/Winter 2012 Line Offers Diverse Style
The fashion industry can incorporate diverse styles, avant-garde tailoring techniques, and nature-inspired patterns to create disruptive and unique collections.
CategoryFashion
Pattern Clashing Collections
The Basso and Brooke x Cambridge Satchel Company Line is Playful
Opportunities for fashion designers and brands to experiment with bold patterns and colors in their collections.
