Category
Fashion
Scaled Restraint
Trend cluster
Category
Haute
Huntress
Fashion focuses on hunter-inspired clothing and accessories.
5.0
Trend score
Trend
What is the Haute Huntress trend?
Haute Huntress: Since The Hunger Games appeared on the big screen, fashion designers and editors have been eager to showcase styles and spreads based on the book and film's main character, Katniss Everdeen. There is something implicitly alluring about a girl who can wield a bow and arrow, which explains the interest in clothing and accessories inspired by this character and the image of the huntress in general. Translated into mass fashion, the hunter-inspired look includes things like arrow-inspired jewelry, intricate headpieces, chain mail accents and lots and lots of leather.
Trend themes
Themes within the Haute Huntress trend
Three behaviours holding the trend together01
Huntress Fashion
The hunter-inspired look including things like arrow-inspired jewelry, intricate headpieces, chain mail accents and lots and lots of leather.
02
Post-Apocalyptic Fashion
As with every major teen fiction craze, it is only a matter of time before everyone will be sporting apocalyptic apparel.
03
Empowered Women
The Marie Schmidt 'Step Ahead' editorial embraces the image of an empowered woman.
Industry implications
What the Haute Huntress trend means for industry
Where the trend changes the playbookFor
Fashion Retailers
Fashion retailers can take inspiration from trends like huntress fashion and post-apocalyptic fashion, incorporating arrow-inspired jewelry, intricate headpieces, chain mail accents and lots and lots of leather, and apocalyptic apparel respectively.
For
Sports and Accessories Retailers
With the focus shifting towards hunting and archery-themed jewelry and accessories inspired by The Hunger Games, sports and accessories retailers can look to incorporate the theme in their inventory.
For
Cosmetics Industry
The success of events like The Beauty Games ad campaign demonstrates the intersection between sporting events and bold makeup -- an opportunity that businesses in the cosmetics industry can look to leverage.
Trend signals
Trend signals for Haute Huntress
Trend score 5.0 out of 10, from popularity 68%, activity 74%, freshness 8%.
Popularity68%
Activity74%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Haute Huntress trend
5 featured examples from Jan 23 to Apr 25, 2012CategoryFashion
Olympic-Inspired Makeup Ads
The NK 'The Beauty Games' Campaign is Patriotically Sporty
The cosmetics industry can capitalize on these trends by creating sporty, movie-inspired, and bold eyeshadow makeup products.
CategoryPop Culture
Woman Warrior Editorials
The Marie Schmidt Step Ahead Shoot is Artful and Edgy
Encompassing clothing, accessories, and styling of photo shoots, there is opportunity to create and market a powerful and empowering fashion movement for women.
CategoryPop Culture
Hunter-Themed Photoshoots
The Schon Magazine 17 Crystal Renn Set is Hunger Game Themed
Disruptive innovation opportunity: Develop innovative techniques and concepts in fashion photography to attract and engage audiences in a saturated market.
CategoryFashion
Twisted Taxidermy Couture
'Bete Noire' by Saija is Made for the Haute Huntress
Disruptive innovation opportunity: Reimagine traditional fashion norms by pushing boundaries and incorporating unconventional elements.
CategoryFashion
Post-Apocalyptic Pendants
The Hunger Games Necklace Pays Tribute to District 12
The fashion accessories industry can develop new dystopian-inspired jewelry lines that feature branded products.
