Fashion focuses on hunter-inspired clothing and accessories
Implications - Since The Hunger Games appeared on the big screen, fashion designers and editors have been eager to showcase styles and spreads based on the book and film's main character, Katniss Everdeen. There is something implicitly alluring about a girl who can wield a bow and arrow, which explains the interest in clothing and accessories inspired by this character and the image of the huntress in general. Translated into mass fashion, the hunter-inspired look includes things like arrow-inspired jewelry, intricate headpieces, chain mail accents and lots and lots of leather.
Trend Themes
1. Huntress Fashion - The hunter-inspired look including things like arrow-inspired jewelry, intricate headpieces, chain mail accents and lots and lots of leather.
2. Post-apocalyptic Fashion - As with every major teen fiction craze, it is only a matter of time before everyone will be sporting apocalyptic apparel.
3. Empowered Women - The Marie Schmidt 'Step Ahead' editorial embraces the image of an empowered woman.
Industry Implications
1. Fashion Retailers - Fashion retailers can take inspiration from trends like huntress fashion and post-apocalyptic fashion, incorporating arrow-inspired jewelry, intricate headpieces, chain mail accents and lots and lots of leather, and apocalyptic apparel respectively.
2. Sports and Accessories Retailers - With the focus shifting towards hunting and archery-themed jewelry and accessories inspired by The Hunger Games, sports and accessories retailers can look to incorporate the theme in their inventory.
3. Cosmetics Industry - The success of events like The Beauty Games ad campaign demonstrates the intersection between sporting events and bold makeup -- an opportunity that businesses in the cosmetics industry can look to leverage.
5 Featured, 42 Examples:
901,386 Total Clicks
Date Range:
Jan 12 — Apr 12
Trending:
Warm
Consumer Insight Topics:
