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Post-Privacy

Consumers willingly give up personal information to stay connected

Implications - Although Internet users are still concerned about privacy, the reality is that many consumers are actually willing to give up personal information in order to stay connected. For example, Foursquare now has 15 million users, all of whom update their location status on a daily -- if not hourly -- basis, which not only publicizes their whereabouts but also gives Foursquare personal information ranging from their online browsing histories to phone numbers. What's more, a plethora of apps ask consumers to surrender their personal information in order to continue, and brands are increasingly getting sneakier when it comes to getting consumers to divulge their likes and dislikes, email addresses and more. Thus, society's level of virtual connectedness has brought on an era of "post-privacy," in which nothing is ever truly private.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
277,545 Total Clicks
Date Range:
Jul 11 — Apr 12
Trending:
Mild

Featured Examples

Friend-Stalking Facilitations
Friend-Stalking Facilitations
Facebook Subscriptions Let You Build a Cult of Personality
With almost every social media or networking websites encroaching on their territory, Mark Zuckerberg and co. are ready to strike a blow with the new Facebook subscriptions. The problem was simple: You… MORE
Permanent Stalker Software
Permanent Stalker Software
Apple's New 'Find My Friends' is a Scary, Yet Practical GPS-Based App
Launched well ahead of schedule and ahead of the iCloud's release, Apple's new 'Find My Friends' app does precisely what its name implies: identify the exact GPS co-ordinates of your closest friends and… MORE
Social Network Spy Software
Social Network Spy Software
ZoneAlarm SocialGuard Lets Parents Track Kids' Facebook Activity
If you thought stalking someone on Facebook was completely anonymous, the ZoneAlarm SocialGuard software will have you thinking twice. For a mere $20 a year, the system allows parents to keep track of… MORE
Webcam-Connected Bars
Webcam-Connected Bars
Gobefore Combines Facial Recognition, Social Media and Heavy Drinking
If you’re sitting at home and mulling over whether to visit your local dive, Gobefore should help you come to a swift, albeit Orwellian conclusion. Established by handful of Sonoma County... MORE
Scary Pick-Up Apps
Scary Pick-Up Apps
Girls Around Me Connects Users to a List of Females in Their Vicinity
Girls Around Me is a geolocation-based maps app that shows users what girls are in their vicinity, what they look like, information about them and ways to get in touch with them. It’s like an... MORE
Adaptive Advertising
Adaptive Advertising
SyncApps Will Ensure TV Commercials Pitch to Your Interests and Personality
Whether their intentions were to surveil your personal activity or to streamline advertising, San Francisco-based developer Flingo is unveiling a new TV software called SyncApps that follows your television-watching… MORE

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