Computers Consumer Insights

Trend - Cryptocurrencies are being increasingly integrated into many of the major web browsers. The integration gives users the ability to easily make purchases on the internet using cryptocurrencies instead of their conventional bank account. Additionally, this allows consumers to use cryptos on many major e-commerce platforms.

Insight - Individuals who are immersed in the world of cryptocurrencies view this type of currency as legitimate, and look to see it integrated into the places they buy goods and services, which increasingly takes place online. Crypto integration can provide streamlined solutions for individuals to use their assets in similar ways to more conventional currencies.

Trend - Companies are increasingly creating apps specifically designed to be used on a desktop, including apps for audio customization, social media, and organizational tools. The desktop-centric design empowers users with more functional capabilities when compared to their mobile counterparts.

Insight - Shifting social norms and advancements in technology have led more consumers to work remotely, and as a result, consumers are prioritizing apps that feature more functionality than what streamlined mobile devices typically offer. Additionally, these apps are being released at a time when people are now required to be indoors and consequentially spend more time on their computers for work and recreation alike.

Trend - Many technology brands are addressing a gap in the industry with innovative designs that are developed to suit the needs of people with disabilities. This calls for computer companies to re-imagine their user interface to be more intuitive and accessible for this demographic.

Insight - As day-to-day activities and interactions become increasingly digitized, individuals expect the concept of usability to become more accessible and intuitive for everyone. Advancements in technology have enabled people with disabilities to feel more included in the digital revolution and this results in a demand for accessible user interfaces to become an industry-standard—especially when it comes to products that are used on a daily basis.

Trend - Brands and designers are pushing the user experience and appearance of computers and computer accessories to go beyond their traditional representations. This results in a multitude of experimental offerings and concepts that channel new materials and formats.

Insight - Where personal tech is concerned, many contemporary consumers place immense emphasis on intuitive and design-forward solutions for the products that they interact with. Individuals are on the hunt for unique solutions that are not only useful but ones that will also instill a sense of individuality, allowing them to boost their tech-forward attitude in an age that is immensely concerned with innovation and pushing the boundaries of what is already out there.

Implications - There has always been a very distinct divide between physical and online casinos due to the lack of atmosphere only available in the brick and mortar setting. With the utilization of VR, brands now have the ability to bridge that gap by creating immersive experiences targeting specific audiences.

Insight - As consumers have become more accustomed to increasingly immersive technologies in their everyday lives, they've started to expect the same from their entertainment experiences as well. This is driven not only by a desire for novelty and excitement but more importantly, by a desire to feel a sense of escape from the everyday.

Trend - In recent years, we've seen the use of image analysis and processing expanding to better connect people to the products they seek within a retail capacity. Today, this has evolved to a place where image recognizing artificial intelligence is now being leveraged in app form for entertainment purposes.

Insight - Today's consumer is used to a fast-moving world, and with that, they are more open to fully curated offerings from brands. This is especially prevalent where more lighthearted forms of entertainment are concerned, as youth consumers in particular consume this kind of content with expectations of instant gratification.

Trend - Blockchain technology is being used to securely and accurately store health records. Not only does this elevate the standard of care that healthcare providers are able to administer, but in a world where our personal data is vulnerable, patients can have a greater sense of trust.

Insight - Recognizing the benefits that technology carries for the healthcare industry, many consumers embrace the newly found efficiency and convenience that connected devices offer them. However, moving to an omnichannel approach to healthcare is cause for concern as many are worried about how their data is stored and used. As a result, consumers prioritize platforms with built-in security measures that give them peace of mind.

Trend - Tech companies are releasing products with a focus on their ability to improve productivity. Often adopting a tech-enabled form of gamification to reach that end, this shift is reflective of the increasing role brands have to play when it comes to helping consumers become their idealized selves.

Insight - When it comes to balancing their professional and personal responsibilities, consumers increasingly prioritize efficiency and convenience. Various forms of tech can actually be beneficial to this process rather than serving as a "distraction" (like traditional discourse around the use of technology suggests).

Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes.

Implications - Considering the relative cost of new devices for consumers, it can be difficult to motivate consumers to make purchases. Clever tech producers have thus created highly functional, yet inexpensive products by harnessing the power of devices consumers already own. Extending this concept, upstart brands that leverage a knowledge of consumers' industry-specific purchases can deliver quality, affordable products.