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Tech gadgets highlight productivity as their core value proposition
Implications - Appealing to consumers' desire to realize their full potential, tech companies are releasing products with a focus on their ability to improve productivity. Often adopting a tech-enabled form of gamification to reach that end, this shift is reflective of the increasing role brands have to play when it comes to helping consumers become their idealized selves.

Homework Question - What are your consumers trying to achieve in their lives? How could you better align your brand with those goals? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
19,223 Total Clicks
Jul 18 - Nov 18
This Week and Mild
Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes.

Homework Question - How might the guaranteed security of blockchain technology impact your industry? [More]

SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
13,409 Total Clicks
Jul 16 - Apr 18
This Year and Untested
New devices increase their value by piggybacking off of common tech products
Implications - Considering the relative cost of new devices for consumers, it can be difficult to motivate consumers to make purchases. Clever tech producers have thus created highly functional, yet inexpensive products by harnessing the power of devices consumers already own. Extending this concept, upstart brands that leverage a knowledge of consumers' industry-specific purchases can deliver quality, affordable products.

Homework Question - Brainstorm a product that functions through the use of a common item your target consumer already owns. [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
65,407 Total Clicks
Dec 16 - Oct 17
Warm
TechMobileComputers
Consumers have turned the forms of devices and tech into commodities
Implications - The stated purpose of most technology is to serve some sort of function (like accessing the internet or communicating an idea.) However, modern consumer obsession with technology has shifted to the point where the items themselves hold value as commodities and symbols. Savvy businesses can thus uncover ways to sell technology qua technology through presentation and aesthetic.

Homework Question - How could you market your brand's offering as something purely aesthetic? [More]

SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
130,672 Total Clicks
Dec 15 - Nov 16
Warm
TechMobileGadgetsComputers
The 6 Patterns of Opportunity & Top 18 Megatrends
Chinese consumers embrace livestreaming apps to access influencers
Implications - A way to play up the social aspect of such games as well as a means of highlighting the fast-growing emergence of livestreaming apps, various products and services are being specifically designed to cater to the culture of eSports in China. Serving to educate users on high-level gaming expertise and rounding out the entertainment function, this progression demonstrates the opportunity for brands to embed themselves into the social gaming experience.

Homework Question - The advent of social media means that our heroes and favorite stars are more accessible than ever before. How is your brand leveraging this kind of authenticity and accessibility to better connect with the Millennial consumer? [More]

SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
25,433 Total Clicks
Jun 16 - Jun 16
Average
TechWorldMobileGamesComputers
Chinese consumers embrace a variety of new social livestream platforms
Implications - Following the emergence of popular Western apps such as Meerkat and Periscope, Chinese tech brands are racing to create their own versions of livestreaming platforms that capitalize on the global phenomenon. Linked to the fast-growing interest in professional gaming as a spectator sport as well as the influence of Internet censorship in China on culture, this progression demonstrates how the digital consumer expects to simultaneously consume and produce content of their own for others to engage with, proving that social experiences are the driving force behind these new habits.

Homework Question - Choose two disparate geographical locations. How would you develop a product that simultaneously appeals to consumers in both those locations? [More]

SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
22,488 Total Clicks
Jun 16 - Jun 16
Average
TechMobileGamesComputersSocial Media
Consoles and streaming devices are adapted for the Chinese market
Implications - As international brands look to adapt technologies to fit the Chinese market, many are opting to launch gaming and streaming services that are better suited to users in the region, many of whom have little experience with high-end gaming PCs. Especially influenced by the recent lift on China's console ban and the continued relevance of internet cafes, this progression demonstrates the importance of accessibility in terms of tech requirements in the Chinese market.

Homework Question - How could you increase your brand's accessibility for those with limited access to the internet? [More]

SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
39,697 Total Clicks
Dec 15 - Jun 16
Mild
TechWorldMobileGamesRegionalComputers
Trend Hunter Services
Brands adapt OTT offerings for the Chinese market
Implications - Marketers looking to build a brand in the Chinese entertainment market are increasingly opting to launch Over-The-Top streaming services that provide exclusive access to content in a form that coincides with media consumption habits in the region. In addition to highlighting how brands will need to adapt strategy to accurately reflect the needs and wants of Chinese consumers, this shift demonstrates the opportunity of marketing entertainment content as a means of introducing a larger brand vision.

Homework Question - If your brand were to venture into the entertainment space, how might you do so? [More]

SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
61,102 Total Clicks
Apr 15 - Jun 16
Average
Pop CultureTechMediaInternetComputers
Competitive online gaming moves toward the realm of spectator sport
Implications - As the audience for competitive online gaming grows, a number of innovative platforms have emerged to serve to connect this fast-growing community. Related to the proliferation of accessible streaming services and a new demand for competitive gaming news, this progression demonstrates the role of Prosumerism in transforming a form of personal entertainment into a spectator sport.

Homework Question - What part of your industry sees the most passivity from consumers and how can you encourage more active engagement? [More]

SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
23,723 Total Clicks
Apr 16 - Aug 16
Mild
Consumers tackle email management with customized control settings
Implications - While an organized inbox is something many people aspire to achieve, managing that process of day-to-day communication can be challenging. Seeking to make the process a little bit easier, developers have created software and apps that offer a heightened element of control and customization. Prompting users to cut down on text, apply snooze settings and even sort through emails in a gamified manner, this approach not only makes organizing information more efficient, but it also adds a fun, experiential element to traditionally mundane processes.

Homework Question - How could your brand better an existing product by developinh an extension or app. [More]

SCORE 3
Popularity
Activity
Freshness
Megatrends
Patterns
46,026 Total Clicks
Jan 15 - Mar 16
Mild
TechMobileLifestyleLifeComputers