Computers Consumer Insights

Implications - Programmers and hackers have long used two monitors to increase productivity, but now dual-screened gadgets and computers are popping up as mainstream multitasking options. By recognizing the consumer need to juggle multiple tasks at once, designers can create products that feel tailor-made.

Implications - Consumers are craving a new way to interact with technology and although tablets are not a new invention, capabilities, aesthetic, functionality and interest in them has skyrocketed to a new high. Tablet concepts are running rampant all over the Internet and at prices credit-crunched tech-lovers will love.

Implications - An attraction to customization for many is that it offsets flashy branding; however, a new wave of brand-flaunting DIY projects embraces and even emphasizes icons and logos. Particularly with popular brands, consumers are pushing to draw as much attention as possible to their products.

Implications - Personal entertainment is reaching new heights, with oddly placed consoles and other methods of distraction keeping consumers entertained everywhere they go. Today’s consumer is perpetually distracted by digital devices, handheld video games and mobile gadgets; integrating these pieces into virtually every facet of daily life may mean the end of peace and quiet.

Implications - Cases and decals are no longer enough when it comes to tech adornment; consumers are now tricking out their devices to really let their individuality shine. Computers, in particular, now bear extravagant aesthetic enhancements reminiscent of fashion’s hottest accessories. As computers become almost extensions of the self instead of lifeless devices, adding lavish details and customizing parts seem only natural for the unique-seeking consumer.

Implications - Kids these days have much more than storybooks, plush toys and building blocks at their fingertips. Never before has such a plethora of kiddie electronics and gadgets been available to this tiny consumer market. For now, these products are targeted to parents, but any smart marketer knows that brand loyalty starts at a young age. The more important question is, what gadgets and gizmos can be remodeled and repackaged for the grammar school audience?

Implications - As consumers spend more of their precious time on tech-related activities, comfort becomes an increasing priority. A cuddly pillow may not be the first thing you think of when it comes to your favorite gadget, but its concept is now being incorporated into some tech products, from laptops to music players, to make them more comfort-friendly. With gadgets getting a super soft and huggable upgrade, users can really kick back and enjoy their tech time.

Implications - An interesting dichotomy is taking place in the consumer technology marketplace: While buyers can’t wait to get their hands on the newest and latest gadgets, they are also seeking retro-style products with which to accessorize them. Tech accessories, from docks to iPad cases, are getting retrofied with elements like Game Boy themes and rotary phone accents. This design direction allows consumers to bridge the gap between new and old, while also presenting an ironic twist on today’s rapid-fire pace of technology.

Implications - Phones, computers and tablets have been invaded by touch technology, but not until recently has this feature made its way into the design of other types of products. Offering convenience and sleek design, touch-activated watches, measuring tools and even vehicles are joining the tactile crusade. This rise in “touchnology” shows how new technological features and functions can never be discounted from other industries and products—no matter how far removed.

Implications - Entertainment was once the primary engine for 3D technology, beckoning viewers with its promise of extreme, in-depth and in-your-face theatrics. While 3D technology was applied to some industries like printing and computer graphics when it was first conceived, until now, 3D hasn’t taken shape in very many other product categories. Now you will find 3D elements in everything from tourism to tattoos, and industries from fashion to sports are getting in on the action, hoping to help quench the consumer thirst for high-impact experiences.