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Computers Consumer Insights

VR Casino
VR allows the casino experience become a personalized immersion
Implications - There has always been a very distinct divide between physical and online casinos due to the lack of atmosphere only available in the brick and mortar setting. With the utilization of VR, brands now have the ability to bridge that gap by creating immersive experiences targeting specific audiences. This shift highlights that by using VR, it's possible to create curated experiences that appeal to different types of consumers.
Workshop Question — How could your brand utilize VR to personalize your product offering?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Searched Entertainment
Image recognition instantly gratifies for entertainment's sake
Implications - In recent years, we've seen the use of image analysis and processing expanding to better connect people to the products they seek within a retail capacity. Today, this has evolved to a place where image recognizing artificial intelligence is now being leveraged in app form for entertainment purposes. This shift highlights a new norm in youth culture where more lighthearted forms of entertainment are fueled by an increased appetite for instant gratification.
Workshop Question — How could image search technology be used within your industry?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Medical
Patient data is securely stored through the use of blockchain technology
Implications - Recording and securely sharing patient data has long been a significant pain point for the healthcare industry, and with heightened sensitivity in light of data breaches and privacy concerns from large corporations like Facebook, this concern is magnified for the average consumer. To quell these concerns, blockchain technology is being used to securely and accurately store health records. Not only does this elevate the standard of care that health care providers are able to administer, but in a world where our personal data is vulnerable, patients can have a greater sense of trust in the caretakers of their health-related information.
Workshop Question — What brands or organizations within your space are most prepared to leverage blockchain technology?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tech-Assisted Productivity
Tech gadgets highlight productivity as their core value proposition
Implications - Appealing to consumers' desire to realize their full potential, tech companies are releasing products with a focus on their ability to improve productivity. Often adopting a tech-enabled form of gamification to reach that end, this shift is reflective of the increasing role brands have to play when it comes to helping consumers become their idealized selves.
Workshop Question — What are your consumers trying to achieve in their lives? How could you better align your brand with those goals?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Encrypted Ballot
Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes.
Workshop Question — How might the guaranteed security of blockchain technology impact your industry?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Crossover Computing
New devices increase their value by piggybacking off of common tech products
Implications - Considering the relative cost of new devices for consumers, it can be difficult to motivate consumers to make purchases. Clever tech producers have thus created highly functional, yet inexpensive products by harnessing the power of devices consumers already own. Extending this concept, upstart brands that leverage a knowledge of consumers' industry-specific purchases can deliver quality, affordable products.
Workshop Question — Brainstorm a product that functions through the use of a common item your target consumer already owns.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fetishized Tech
Consumers have turned the forms of devices and tech into commodities
Implications - The stated purpose of most technology is to serve some sort of function (like accessing the internet or communicating an idea.) However, modern consumer obsession with technology has shifted to the point where the items themselves hold value as commodities and symbols. Savvy businesses can thus uncover ways to sell technology qua technology through presentation and aesthetic.
Workshop Question — How could you market your brand's offering as something purely aesthetic?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
eSports Influencer
Chinese consumers embrace livestreaming apps to access influencers
Implications - A way to play up the social aspect of such games as well as a means of highlighting the fast-growing emergence of livestreaming apps, various products and services are being specifically designed to cater to the culture of eSports in China. Serving to educate users on high-level gaming expertise and rounding out the entertainment function, this progression demonstrates the opportunity for brands to embed themselves into the social gaming experience.
Workshop Question — The advent of social media means that our heroes and favorite stars are more accessible than ever before. How is your brand leveraging this kind of authenticity and accessibility to better connect with the Millennial consumer?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Regional Prosumer
Chinese consumers embrace a variety of new social livestream platforms
Implications - Following the emergence of popular Western apps such as Meerkat and Periscope, Chinese tech brands are racing to create their own versions of livestreaming platforms that capitalize on the global phenomenon. Linked to the fast-growing interest in professional gaming as a spectator sport as well as the influence of Internet censorship in China on culture, this progression demonstrates how the digital consumer expects to simultaneously consume and produce content of their own for others to engage with, proving that social experiences are the driving force behind these new habits.
Workshop Question — Choose two disparate geographical locations. How would you develop a product that simultaneously appeals to consumers in both those locations?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
On-Demand Accessibility
Consoles and streaming devices are adapted for the Chinese market
Implications - As international brands look to adapt technologies to fit the Chinese market, many are opting to launch gaming and streaming services that are better suited to users in the region, many of whom have little experience with high-end gaming PCs. Especially influenced by the recent lift on China's console ban and the continued relevance of internet cafes, this progression demonstrates the importance of accessibility in terms of tech requirements in the Chinese market.
Workshop Question — How could you increase your brand's accessibility for those with limited access to the internet?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends