Computers Consumer Insights

Implications - There has always been a very distinct divide between physical and online casinos due to the lack of atmosphere only available in the brick and mortar setting. With the utilization of VR, brands now have the ability to bridge that gap by creating immersive experiences targeting specific audiences. This shift highlights that by using VR, it's possible to create curated experiences that appeal to different types of consumers.

Implications - In recent years, we've seen the use of image analysis and processing expanding to better connect people to the products they seek within a retail capacity. Today, this has evolved to a place where image recognizing artificial intelligence is now being leveraged in app form for entertainment purposes. This shift highlights a new norm in youth culture where more lighthearted forms of entertainment are fueled by an increased appetite for instant gratification.

Implications - Recording and securely sharing patient data has long been a significant pain point for the healthcare industry, and with heightened sensitivity in light of data breaches and privacy concerns from large corporations like Facebook, this concern is magnified for the average consumer. To quell these concerns, blockchain technology is being used to securely and accurately store health records. Not only does this elevate the standard of care that health care providers are able to administer, but in a world where our personal data is vulnerable, patients can have a greater sense of trust in the caretakers of their health-related information.

Implications - Appealing to consumers' desire to realize their full potential, tech companies are releasing products with a focus on their ability to improve productivity. Often adopting a tech-enabled form of gamification to reach that end, this shift is reflective of the increasing role brands have to play when it comes to helping consumers become their idealized selves.

Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes.

Implications - Considering the relative cost of new devices for consumers, it can be difficult to motivate consumers to make purchases. Clever tech producers have thus created highly functional, yet inexpensive products by harnessing the power of devices consumers already own. Extending this concept, upstart brands that leverage a knowledge of consumers' industry-specific purchases can deliver quality, affordable products.

Implications - The stated purpose of most technology is to serve some sort of function (like accessing the internet or communicating an idea.) However, modern consumer obsession with technology has shifted to the point where the items themselves hold value as commodities and symbols. Savvy businesses can thus uncover ways to sell technology qua technology through presentation and aesthetic.

Implications - A way to play up the social aspect of such games as well as a means of highlighting the fast-growing emergence of livestreaming apps, various products and services are being specifically designed to cater to the culture of eSports in China. Serving to educate users on high-level gaming expertise and rounding out the entertainment function, this progression demonstrates the opportunity for brands to embed themselves into the social gaming experience.

Implications - Following the emergence of popular Western apps such as Meerkat and Periscope, Chinese tech brands are racing to create their own versions of livestreaming platforms that capitalize on the global phenomenon. Linked to the fast-growing interest in professional gaming as a spectator sport as well as the influence of Internet censorship in China on culture, this progression demonstrates how the digital consumer expects to simultaneously consume and produce content of their own for others to engage with, proving that social experiences are the driving force behind these new habits.

Implications - As international brands look to adapt technologies to fit the Chinese market, many are opting to launch gaming and streaming services that are better suited to users in the region, many of whom have little experience with high-end gaming PCs. Especially influenced by the recent lift on China's console ban and the continued relevance of internet cafes, this progression demonstrates the importance of accessibility in terms of tech requirements in the Chinese market.