Category
Tech
Delegated Interfaces
Trend cluster
Category
Dual
Laptop
Laptops with two primary displays are gaining popularity for portable productivity.
6.8
Trend score
Trend
What is the Dual Laptop trend?
Dual Laptop: Hardware manufacturers are creating laptops with two built-in screens. The added screen enhances productivity when needed, which is valuable for remote or hybrid workers. The second built-in screen also subverts the need for additional displays or accessories, adding convenience and portability.
Insight
The consumer insight behind the Dual Laptop trend
Remote and hybrid workers often turn to laptops as their primary devices. Often for simplicity and portability, such as the ability to work in coffee shops, laptops are preferred over desktops for these workers, despite the relative loss to productivity. Brands are now aiming to blend the productivity of desktops with the portability and convenience of laptops in order to better market to these consumers, leading to the creation of laptops with built-in secondary displays.
Trend themes
Themes within the Dual Laptop trend
Three behaviours holding the trend together01
Foldable Screen Technology
Foldable screen technology is pushing the boundaries of what portable computing devices can achieve.
02
Adaptive Multi-Screen Layouts
Laptops with adaptive multi-screen layouts are offering unprecedented levels of productivity and versatility.
03
High-Performance Mobile Computing
The integration of high-performance components into mobile computing devices is enabling tasks that were traditionally desktop-bound.
Industry implications
What the Dual Laptop trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Consumer electronics is rapidly evolving to include smarter, more flexible computing devices that cater to diverse user needs.
For
Remote Work Solutions
Remote work solutions are becoming increasingly sophisticated, with new devices aiming to enhance productivity and versatility for remote and hybrid workers.
For
Information Technology Hardware
Advancements in information technology hardware are facilitating the development of innovative multi-functional devices.
Workshop question
How could your brand integrate additional functionality into its core products or services to enhance productivity and convenience for its users?
Trend signals
Trend signals for Dual Laptop
Trend score 6.8 out of 10, from popularity 91%, activity 88%, freshness 26%.
Popularity91%
Activity88%
Freshness26%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Dual Laptop trend
4 featured examples from Sep 7, 2022 to Jul 3, 2024CategoryTech
Multi-Position Dual-Display Laptops
The Lenovo Yoga Book 9i Has Two OLED Screens at CES 2024
The technology industry could explore the potential of dual-display laptops like the Lenovo Yoga Book 9i, revolutionizing the way people interact with portable computing devices.
CategoryBusiness
Foldable OLED Laptops
Lenovo Upgraded its ThinkPad X1 Fold Laptop for 2022 with Powerful Specs
There is an opportunity for computer hardware manufacturers to incorporate foldable OLED displays in their product offerings for increased versatility for the user.
CategoryTech
Dual-Screen Laptops
ASUS Unveiled the ZenBook Duo at CES 2024
With the introduction of dual-screen laptops, electronics manufacturers have the opportunity to design and produce innovative devices that enhance user productivity and multitaski…
CategoryTech
Dual-Screen Productivity Laptops
The ACEMAGIC X1 Features A 360-Degree Rotating Secondary Display
Advances in dual-screen technology like those in the ACEMAGIC X1 are poised to revolutionize user experiences in the consumer electronics market.
