High fashion gadget cases appeal to label-conscious consumers
Implications - Although everyone may have the same tablet or phone, tech consumers know that one area they can differentiate themselves is their gadget cases. Because couture fashion consumers love labels and high-end designer products, meeting the need of this market group is as simple as a designer extending his product line to include tech accessories. From Louis Vuitton to Marc Jacobs, fashion houses are joining in on the techcessories craze.
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