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Collegiate Chic

School-inspired fashions offer a fresh and young way to dress

Implications - The schoolgirl look has always been a favorite -- of both men and women -- but today's school-inspired fashions are centered on fresh preppy looks, rather than (sexy) innocence. These collegiate-inspired fashions, which range from plaid blazers to striped cardigans and colorful separates, provide a youthful appeal that consumers find refreshing and fun, especially when other designers are focusing on more serious, somber and monotone styles.
Trend Themes
1. Preppy Chic - The resurgence of popular preppy styles is filtering into mainstream society, providing fashion companies with a chance to captivate a television-loving teenage demographic.
2. Luxury Schoolgirl Look - Luxury fashion designers are drawing inspiration from traditional school uniforms to create edgy, high-fashion ensembles.
3. Androgynous Preppy Styles - Women's collegiate fashion is turning to androgynous preppy polos and separates as a unique twist on traditional school-influenced styles.
Industry Implications
1. Fashion - Preppy and luxury schoolgirl looks provide an exciting opportunity for fashion companies to revamp traditional school-inspired fashions to engage with consumers.
2. Television - The continued popularity of shows like Gossip Girl provides an alternative channel for businesses with a teenage audience demographic to promote new, trendy styles in television.
3. Luxury Goods - Luxury retailers have a unique chance to capture consumers with high-fashion, alluring renditions of traditional school styles, using luxury materials and innovative designs.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
2,120,045 Total Clicks
Date Range:
Jan 11 — Mar 12
Trending:
Warm

Featured Examples

Preppy Campus Looks
Preppy Campus Looks
Esprit Spring Summer 2011 Campaign is Too Cool for School
As students return to school, the Esprit Spring Summer 2011 campaign provides them with a new wardrobe to rock out in. These preppy campus looks include varsity jackets, denim wear and prepster ties.… MORE
Retro Schoolgirl Fashion
Retro Schoolgirl Fashion
The Elisa Sednaoui El Pais Semanal Shoot is Perfectly Preppy
Traditional school uniforms get a modern fashionista makeover in the Elisa Sednaoui El Pais Semanal photoshoot, lensed by Gorka Postigo. Taking on a number of looks, from androgynous preppy polos to adorable… MORE
Sassy Scholastic Shoots
Sassy Scholastic Shoots
The Karmaloop Fall Lookbook is School-Ready
The Karmaloop Fall Lookbook was shot at the Boston Public Library in Boston's Copley Square. The lookbook was the first time a fashion photoshoot was shot within the historic library's walls. Within… MORE
Sultry Schoolgirl Outfits
Sultry Schoolgirl Outfits
The Band of Outsiders Pre-Fall 2012 Collection is British-Chic
It should come as no surprise, after seeing the Band of Outsiders Pre-Fall 2012 collection, that the brand's Pre-Fall offering was inspired by the 1979 Woody Allen film 'Manhattan' starring Diane Keaton.… MORE
Sassy Schoolgirl Ensembles
Sassy Schoolgirl Ensembles
The Anna Selezneva Vogue Japan January Shoot is Alluring
The typical Catholic schoolgirl uniform gets a serious luxury makeover in the Anna Selezneva Vogue Japan January 2012 photo shoot. Captured by Andreas Sjodin, the edgy editorial features the stunning supermodel… MORE
Laid-Back Collegiate Fashion
Laid-Back Collegiate Fashion
Summer Campus in Vanity Fair Italia Adds Punch to Preppy Style
Models Lasse Pedersen and Ryan Koning star in Summer Campus in Vanity Fair Italia. The editorial appears in the magazine's May 2011 issue and features the creative talents of photographer Chris Craymer… MORE

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