Category
Fashion
Scaled Restraint
Trend cluster
Category
Collegiate
Chic
School-inspired fashions offer a fresh and young way to dress.
4.5
Trend score
Trend
What is the Collegiate Chic trend?
Collegiate Chic: The schoolgirl look has always been a favorite -- of both men and women -- but today's school-inspired fashions are centered on fresh preppy looks, rather than (sexy) innocence. These collegiate-inspired fashions, which range from plaid blazers to striped cardigans and colorful separates, provide a youthful appeal that consumers find refreshing and fun, especially when other designers are focusing on more serious, somber and monotone styles.
Trend themes
Themes within the Collegiate Chic trend
Three behaviours holding the trend together01
Preppy Chic
The resurgence of popular preppy styles is filtering into mainstream society, providing fashion companies with a chance to captivate a television-loving teenage demographic.
02
Luxury Schoolgirl Look
Luxury fashion designers are drawing inspiration from traditional school uniforms to create edgy, high-fashion ensembles.
03
Androgynous Preppy Styles
Women's collegiate fashion is turning to androgynous preppy polos and separates as a unique twist on traditional school-influenced styles.
Industry implications
What the Collegiate Chic trend means for industry
Where the trend changes the playbookFor
Fashion
Preppy and luxury schoolgirl looks provide an exciting opportunity for fashion companies to revamp traditional school-inspired fashions to engage with consumers.
For
Television
The continued popularity of shows like Gossip Girl provides an alternative channel for businesses with a teenage audience demographic to promote new, trendy styles in television.
For
Luxury Goods
Luxury retailers have a unique chance to capture consumers with high-fashion, alluring renditions of traditional school styles, using luxury materials and innovative designs.
Trend signals
Trend signals for Collegiate Chic
Trend score 4.5 out of 10, from popularity 55%, activity 73%, freshness 8%.
Popularity55%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Collegiate Chic trend
6 featured examples from Jan 3 to Dec 26, 2011CategoryFashion
Preppy Campus Looks
Esprit Spring Summer 2011 Campaign is Too Cool for School
Fashion retail industry can incorporate preppy styles into their product offerings to attract teenage consumers.
CategoryPop Culture
Retro Schoolgirl Fashion
The Elisa Sednaoui El Pais Semanal Shoot is Perfectly Preppy
Fashion designers can leverage these trends to create modern and innovative styles with traditional school uniforms as inspiration.
CategoryFashion
Sassy Scholastic Shoots
The Karmaloop Fall Lookbook is School-Ready
A chance for fashion brands and designers to explore new and creative ways of showcasing their collections, such as incorporating unique and historic locations for photoshoots
CategoryFashion
Sultry Schoolgirl Outfits
The Band of Outsiders Pre-Fall 2012 Collection is British-Chic
Retailers specializing in vintage or retro-inspired clothing can take advantage of the trend of designers looking to the past for fresh fashion ideas.
CategoryPop Culture
Sassy Schoolgirl Ensembles
The Anna Selezneva Vogue Japan January Shoot is Alluring
Fashion brands can explore new luxury schoolgirl designs and religious-inspired pieces to stay ahead of the game and appeal to a target demographic seeking unconventional styles.
CategoryFashion
Laid-Back Collegiate Fashion
Summer Campus in Vanity Fair Italia Adds Punch to Preppy Style
Fashion retailers can leverage the popularity of collegiate fashion and preppy style to attract college-age customers and enhance their brand image by offering curated collections…
