Models Lasse Pedersen and Ryan Koning star in Summer Campus in Vanity Fair Italia. The editorial appears in the magazine's May 2011 issue and features the creative talents of photographer Chris Craymer and stylist Ye Young Kim.
Collegiate fashion is noted for its heavy preppy influences, so it's no surprise to see separates from Tommy Hilfiger, Fred Perry and Lacoste in Summer Campus. Pedersen and Koning do an excellent job of emulating carefree, confident college kids who'd rather row and play around than do something more edifying.
To create your own outfits in the vein of those featured in Summer Campus in Vanity Fair Italia, stick with the basics: polo shirts, boat shoes, rolled-up lightweight pants, skimmer hats and plenty of stripes.
What's Driving This Trend
- Collegiate Fashion
- Harness the popularity of collegiate fashion by creating unique and customizable clothing items that appeal to the carefree and confident college crowd.
- Preppy Style
- Tap into the timeless appeal of preppy fashion by offering modern twists on classic preppy garments, combining traditional styles with innovative materials or designs.
- Summer Campus Fashion
- Develop a line of summer campus fashion that focuses on light and breezy clothing options, incorporating playful patterns and vibrant colors to capture the carefree spirit of college life.
Who This Affects Most
- Fashion Retail
- Fashion retailers can leverage the popularity of collegiate fashion and preppy style to attract college-age customers and enhance their brand image by offering curated collections and personalized shopping experiences.
- Apparel Design
- Apparel designers can explore disruptive innovation opportunities by reimagining classic preppy garments, experimenting with sustainable and eco-friendly materials, or incorporating tech-driven features for a modern twist on traditional styles.
- Social Media Marketing
- Social media marketers can target college students by creating engaging content that showcases the summer campus fashion trend, collaborating with fashion influencers and leveraging user-generated content to drive brand awareness and sales.
