As students return to school, the Esprit Spring Summer 2011 campaign provides them with a new wardrobe to rock out in.
These preppy campus looks include varsity jackets, denim wear and prepster ties. Mixing vintage varsity with eveningwear for those Friday night parties, this classy collection will have you graduating in style. The Esprit Spring Summer 2011 looks are almost too cool for school. Check it out in the gallery.
Implications - With popular television shows like Gossip Girl continuing to dominate the television airwaves, the preppy styles these shots portray are filtering themselves into mainstream society. Companies with a teenage demographic should incorporate preppy styles into their advertisements and product packaging in order to attract this TV loving consumer audience.
Esprit Spring Summer 2011 Campaign is Too Cool for School
Summer Luu — January 3, 2011 — Fashion
References: esprit & designscene.net