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Participatory Advertising

Low-interactivity ads conveniently engage & capture attention

Implications - A full-fledged interactive campaign can sometimes be a double-edged sword for marketers. On one hand, it offers superior consumer engagement; on the other, it takes the consumer more time and effort -- for example, the consumer has to visit the brand's microsite or play a game via his iPhone. One way to enhance engagement without "inconveniencing" the consumer is participatory advertising -- ads that ask consumers to participate in a simple way, such as touching their TV screens, searching for a word or simply plugging in their earphones. These ads are simple, yet still clever and engaging, offering the benefits of interactive advertising without requiring a high level of commitment from an already busy consumer.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
533,429 Total Clicks
Date Range:
Jun 11 — Mar 12
Trending:
Warm

Featured Examples

play_circle_filled Gagafied Car Editorials
Gagafied Car Editorials
The 'Another Day, Another Adventure' for Mini Cooper Editorial is Dynamic
The ‘Another Day, Another Adventure’ editorial for Mini Cooper in the latest issue of Dazed and Confused features a compilation of stunning student work. These elaborate and intricate... MORE
play_circle_filled Plug and Play Print Ads
Plug and Play Print Ads
The Skol Sensation Audio Print Ads Revolutionizes Print Advertising
Print advertising may be a dying medium with the rapid rise of the Internet and social media, but, with the Skol Sensation audio print ads, companies can make print advertising interactive and tech-savvy,… MORE
TV Detective Ads
TV Detective Ads
The Fox Crime India Campaign is Looking for People to Solve the Case
The Fox Crime India campaign centers around pixelated images of three objects: a shoe, a cellphone and what appears to be a key. Accompanied by the statement, "Detectives wanted to solve photographs case,"… MORE
Sweet-Issuing Billboards
Sweet-Issuing Billboards
The Mr. Kipling Cake Dispenser in London Uses Experiential Marketing
Actress and star of the sitcom ‘Gavin & Stacey’ Joanna Page is promoting the Mr. Kipling Cake Dispenser, an experiential marketing campaign that sees the dispensing of a free angel slice... MORE
play_circle_filled Comically Interactive Ads
Comically Interactive Ads
The Skittles Touch Commercials Reward Viewer Participation
As the narrator for the new ‘Skittles Touch’ ad campaign instructs, “touch the rainbow, seriously, put your finger on the screen,” the new commercial encourages viewers to break the... MORE
Satiny Skin Ads
Satiny Skin Ads
The Cetaphil 2011 Campaign Uses Satin Cloth Instead of Paper
Since most people are slowly getting over paper in all forms, the Cetaphil 2011 ad campaign seems like a natural way to spice things up. Instead of being printed on typical magazine paper, it has been… MORE
Word Search Ads
Word Search Ads
The Big Yellow Storage Campaign is Playfully Interactive
The use of a word search for the Big Yellow Storage campaign may be curious at first, but the longer a person looks at it, the more sense it makes -- and the more fun it is. A simple concept, the words… MORE

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